Here’s a fact of modern life: businesses should be on social media to thrive and grow their business.
However, it’s not just enough to post updates and respond to messages and comments — you also need to learn how to manage your company’s social media pages in a way that helps build trust, boost sales, and dominate your branding.
With that said, of course, we hear you: creating relevant content and responding to your customers across all of your social media accounts can take up a lot of your time. In fact, you may be tempted to do just these things, and then call it a day.
But it doesn’t have to be that way.
If you want to engage prospects on every social network without letting other important initiatives slip through the cracks, you need an effective social media management strategy.
Tips On How To Manage Your Company’s Social Media Accounts Effectively
Tip #1: You don’t have to be on ALL social media channels
Facebook, Twitter, Instagram, Tik Tok, YouTube, Snapchat, LinkedIn, WhatsApp, Pinterest— these are all great platforms to reach your audience. But should you pursue all of these to reach your audience?
The good news: you don’t have to.
Part of an effective social media management strategy is to identify how your audiences use different social media channels and focus on the ones they use most.
For example, if you sell a product for pet owners, it makes sense to be active on Instagram because there are over 500 million monthly users on this platform alone. But how many people searching for pet products visit LinkedIn? Not nearly as many! In fact, only around 100 million people a month use LinkedIn. But on the other hand, if you are a business looking for more of a B2B approach, this could be your platform if you’re looking to target professionals in certain fields.
How do you know which social media platforms to use? This starts by knowing your audience.
Do some research on each of these social media sites and the user base on each network. Use this information to narrow down which social media channels you should focus on and how much time you should spend on each one.
Tip #2: Schedule posts ahead of time
How to manage your company’s social media without getting overwhelmed? It’s no big secret—schedule your posts.
If your business is on a tight budget, then the free version of Hootsuite allows you to manage three social networks at once and schedule up to ten future messages per platform. You can also create profiles for multiple authors from within this program—a major plus if you have hired employees or freelancers to help with your social media efforts.
You can also manage several accounts from within the free version of Buffer, which lets you schedule up to ten posts per platform and add all three networks to a single profile page. Plus, their browser extension is very convenient for scheduling content when you’re browsing around on various websites!
Or..you can simply manage one profile from the business manager hub of Facebook itself to post to your Facebook & Instagram assuming both of these are connected. The fact of the matter is, you will gain much more from planning and scheduling your posts.
Tip #3: Create an editorial calendar
What do we mean when we say that you should “create an editorial calendar?”
This means that you plan out how often and on what days of the week you post new content. This way, your followers will know exactly when they can expect a new piece of content from you or your business.
This will make your audience more likely to visit your page and like, comment, or share one of your posts. And the best part is that an editorial calendar helps keep you organized!
Using CoSchedule, as a content marketing tool, for example, can help with this process by letting you create social media messages and blog posts in advance and then automatically publishing your content to the social networks that you use.
Tip #4: Take advantage of Google alerts
Data is social media’s main currency. With the right information, you can map out the best way to engage with your audience and boost their confidence in your brand.
Google Alerts can help you with this. It is a great way to discover how your audience talks about you on social media.
This tool will notify you anytime someone mentions your company online—plus, it gives you insight into the common keywords and topics people associate with your niche.
You can also use Google Alerts to get a leg up on your competition.
This will help you discover how they are reaching out to their audience and what types of content they are sharing with potential buyers! It’s a great way to stay up-to-date on the latest trends in social media marketing so that you can keep your business ahead of the curve.
Tip #5: You don’t have to do it all by yourself
Successfully managing your social media accounts can be quite an endeavour, but with the proper execution and the right team behind you, you can get the results that you need.
Let Beanstalk help you manage your social media! We have a team of experts who are ready to help with everything from planning, scheduling, and creating new pieces of innovative and creative content to grab your customer’s attention!
If you’d like more information on how we can collaborate, let’s talk.