When it comes to business growth, many factors come into play. However, one of the most important aspects of reaching your goals is through marketing. While you may be able to do some things on your own, hiring a marketing professional can help take your business to the next level. This could mean increasing sales, raising awareness for a new product or service, revamping your brand, generating more leads—the possibilities are endless.
From developing a marketing strategy to implementing campaigns and analyzing results, here are just five of the many things that a marketing professional can do to help you meet your goals:
1) Identifying Your Goals
First things first: before any marketing efforts can take place, it is important to set SMART (specific, measurable, achievable, realistic, and time-bound) goals. Lots of companies say they want “to grow their brand.” But, without specifying growth in terms of customer base or revenue, it’s difficult to know what that means—and even more challenging to know how to achieve it.
A marketing professional will spend the time getting to know you, your business, your place in the market, and your unique selling points before making any recommendations about where or how to take things in the future. They can help you determine what your business goals are by asking questions such as:
- What is your current customer base like?
- How many customers are you hoping to reach in the next year, three years, and five years?
- What are your current marketing channels and what results have you seen from them?
- What are your desired outcomes from marketing (such as an increase in sales, new customers, etc.)?
- Do you have a budget for marketing that is separate from your general business expenses?
Once your marketing professional has an understanding of where you are and where you want to be, they can develop a strategy for reaching those goals. Without asking the proper open-ended questions, you will never be able to truly identify your goals.
2) Researching Your Industry’s Trends
It’s one thing for a marketing professional to be up-to-date on the latest trends in your industry. Still, it’s another thing for them to apply that knowledge practically to your specific line of business.
After all, knowledge is only useful if you understand how and where to apply it—and that’s exactly what a marketing professional can do. Whether you’re looking for ways to revamp or improve your social media strategy, or you want to know the newest tips and tricks for producing effective video content, they can help you take advantage of what’s hot in your industry. They’ll also be up-to-date on any changes in the industry (including new platforms, algorithm changes, etc.) that could impact your marketing efforts.
3) Developing a Strategic Marketing & Budget Allocation Plan
There are different aspects to consider when it comes to marketing. It isn’t as simple as choosing an ad format or setting up a profile on a social media site. Your marketing strategy needs to be cohesive and well-planned, starting with your mission and vision for the future and identifying the budget allocations through different channels.
A marketing professional can help you put together a strategic marketing plan that tackles everything, all at once—including your branding, messaging, website design, events, customer acquisition strategies, and more. They can also help you understand the different strong points within your budget limitations to get you the best value for your available budget. It’s not always about spending the most money. The most important thing is testing your budgets with different channels to see where you get your true conversion metrics based off of your goal identifications.
4) Creating & Implementing Marketing Campaigns
One of the most important advantages of working with a professional marketing team is having tailored marketing campaigns created and implemented to suit your business and industry. Based on the information you provide, a good marketing professional will give you advice or create custom campaigns that keep prospective customers engaged and interested in what you have to say.
5) Measuring Your Success
No matter what goals you set—whether it’s increasing sales, driving more traffic to your website, or simply getting more people engaged on social media—a marketing professional is going to be able to help you measure your success against those goals. They don’t just improve existing strategies and give you advice; they’re able to show you what’s working and what isn’t, helping you develop your strategy moving forward.
Work With the Marketing Pros to Grow Your Business
We’ve all heard the saying, “There’s no I in team.” And when it comes to marketing, that saying is especially true. A good marketing professional can help you bring your business to the next level and, ultimately, reach your goals.
So, the next time you’re considering marketing for your business or simply want to take things up a notch, consider partnering with the professionals at Beanstalk! Growth Marketing, a growth agency that knows what it takes to help businesses grow, and possesses the business development solutions essential to success. Get in touch with us today and find out how we can help you achieve your business goals.