100K +

Targeted visitors to the new website within 90 days.

5M +

Targeted impressions across various social platforms.

50K +

Targeted ad campaign clicks.

3K +

Delivered qualified land leads.


Achieved 1st-page ranking on Google for over 40 land-based keywords.

Executive Summary

In a strategic collaboration spanning three phases, Beanstalk orchestrated a comprehensive SEO, branding, and advertising overhaul for Hansen Land. The outcome surpassed expectations, delighting stakeholders with a surge in traffic and leads.

About The Client

With a legacy spanning over three decades, Hansen Land Brokers stands as a stalwart in facilitating agricultural, development, and investment property transactions across Alberta. Having successfully overseen a remarkable $500 million in land sales, their wealth of experience is complemented by modern marketing techniques that guide clients through the intricate process of selling and purchasing land-based assets.

The Challenge

Hansen Land faced a setback when an internal website redesign attempt triggered a drastic decline in its SEO rankings. Within months, the substantial loss of traffic and removal of top keywords from Google’s search rankings necessitated urgent action.

Our Solutions

Beanstalk’s approach to Hansen Land’s challenges was multifaceted, addressing various aspects crucial to their online presence:

  1. Website Design and Development: A comprehensive revamp of Hansen Land’s digital platform, including website enhancements and seamless integration with a third-party auction platform.
  2. Advertising: Crafted and implemented innovative branding and strategies tailored to Hansen Land’s unique market position.
  3. Search Engine Optimization (SEO): A meticulous strategy to regain lost SEO ground, elevating Hansen Land to dominate search rankings.
  4. Social Media Management: Orchestrating a robust multi-channel marketing strategy to capture in-the-moment leads and amplify Hansen Land’s social media presence.
  5. Branding: Redefining and strengthening Hansen Land’s brand to resonate with its target audience.

The Impact

The collaboration between Beanstalk and Hansen Land Brokers has been marked by significant milestones that have dramatically transformed the company’s digital landscape:

  1. Website Revitalization: A complete transformation of the website led to a modern, user-centric platform, enhancing the overall user experience and digital footprint.
  2. SEO Excellence: Achieving a dominant presence in search rankings, the SEO strategies employed solidified Hansen Land’s market authority and visibility.
  3. Social Media Resonance: Strategic social media campaigns significantly amplified Hansen Land’s brand presence, fostering community engagement and enhancing brand recognition.
  4. Holistic Digital Triumph: The integration of website optimization, innovative advertising, and robust social media strategies culminated in a comprehensive digital victory, setting new benchmarks for growth and market leadership.



In summary, Beanstalk’s strategic interventions not only resolved Hansen Land’s challenges but propelled them to new heights. The project’s impact is evident in the substantial increase in website traffic, elevated conversion rates, and a reinforced online presence. The successful collaboration underscores the value Beanstalk brings to its clients, solidifying its position as a trusted partner in achieving digital success.



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