Digital marketing and growth advertising are two terms that are often used interchangeably, but there is a key difference between the two. Digital marketing is more generalized and includes all forms of online marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media campaigns. Growth advertising, on the other hand, is more of an all-encompassing term that includes digital marketing as well as other strategies that are aimed at increasing revenue. This can include tactics such as branding & strategy, developing targeted content, creating marketing funnels, traditional advertising, and building remarketing campaigns.
In other words, digital marketing is a subset of growth advertising. However, the two go hand-in-hand and are essential for any business looking to expand its reach and generate more leads.