Project Description

Create IdentityEstablish DistinctionBrand PositioningBranding & Identity

Brand Playbook

Brand Purpose

Let us help you craft your own brand purpose so it becomes more than just words on paper – but rather unites everyone behind one common goal or cause. Our team has helped countless brands find success through our unique approach to strategy development and creative storytelling techniques. We believe every story deserves its own hero, so let us tell yours!

Boilerplate

A boilerplate is a perfect way to summarize your brand’s compelling story in a clear description that can be easily included in corporate communications. The copy should highlight your brand’s mission, history, and current outlook. We will work with you to ensure it fits seamlessly into your existing marketing materials. We want to help you tell your story in the most authentic way possible so that people will understand what makes you special from day one!

Brand Values

We help businesses define and communicate their brand values so they can attract the right customers, build better products, offer better service, and increase sales. Our process starts with understanding your company’s unique strengths and weaknesses to create a set of guiding principles that will shape every aspect of your business.

Brand Positioning

Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind. We specialize in helping companies position themselves the way they want to be viewed. Our team of branding specialists will work with you to define who your target audience is and what they want most from your brand.

Target Audience

We help you find the right target audience for your product or service and then we work with you to create an effective marketing strategy that will help your customers, clients, or patients get excited about what you have to offer. We use our expertise in data-driven marketing, creative storytelling, and digital advertising to bring your brand into focus so it can stand out from the competition.

Brand Personality

How do you know if your brand values are actually working? Are they making a difference in how people perceive your company? If not, it’s time to take a step back and reevaluate them. That’s where we come in! We’ll help you find out exactly which aspects of your business need work and then consult and offer suggestions on how to improve them.

Customer Journey Map

You’re probably familiar with the customer journey. But are you optimizing your marketing strategy to meet customers at every stage of their journey? We help companies grow by using data-driven insights and creative storytelling to build relationships, increase engagement, and drive revenue. Our team has decades of experience in digital marketing, design, content creation, PR outreach and more. Let us be your guide on this exciting new path!

Brand Attributes

You need to be able to clearly articulate these attributes so they can be communicated throughout all marketing channels including digital, social media, PR/communications etc. This is how we help our clients with their branding strategies by creating an identity for them, which is consistent across all touch points – online or offline!

User Persona

By creating a user persona, we’re able to understand the needs and wants of your customers. This allows us to create marketing strategies that will resonate with different user pools. Our team is made up of experts in growth marketing who have worked on hundreds of successful campaigns for companies just like yours. Let us help you reach new heights by understanding your target audience better than anyone else out there.

Tone of Voice

We’ll help you discover the tone of voice that best represents your brand. Our process will help you understand what makes your business unique and why people should care about your message. Then we’ll create a tone of voice that reflects who you are, so every piece of content feels like it was written by one person. And finally, we’ll make sure everyone on your team uses this new language in all their communications with customers.

Logo Design

Professional Logo Design With A Personalized Touch & Brand Guideline

At Beanstalk, we understand that every company has its own unique story to tell. Our process is simple, effective, and fun! You provide us with your vision, our team of designers will create several concepts based on your input, and then you choose the one that best represents what you want people to think about when they see it.

When you work with Beanstalk, there are no limits or boundaries. We don’t believe in rules or restrictions – just creativity and freedom of expression. And because we understand how important this project is to you, we commit ourselves fully until the job is done right. This isn’t just another logo design project; this is an opportunity for us both to make something beautiful together that reflects who you are today and where you want to go tomorrow!

Visual Guidelines

Brand Typography

A great logo is an important part of any business’s brand identity, so it’s crucial that yours stands out from the rest. Let us help you find your unique logo and bring it to life in a way that reflects what makes your company special. 

Your company’s primary logo is great for your website, but it doesn’t always work well in other places. That’s where a secondary logo comes in handy! They are perfect for social media profiles and graphics. We can even make them transparent so they blend into whatever background color or image you choose. Our secondary logos are the best way to show off your brand on all of your social media channels without sacrificing quality!

You’re in the right place. We love designing logos that are simple, memorable, and effective. Our wordmark logos are stripped down to only feature the name of your company with no images or icons; they can even be reduced to initials with 1-3 letters! It’s time to make sure your brand is represented by something as powerful as it deserves.

The brand mark is a great way to create an iconic image for your company. We understand that creating a brand mark isn’t just about designing something beautiful; it’s about building something that works hard for your business too. That’s why we’ll help you find the right balance between creativity and practicality so you get maximum impact from your new symbol. Think about some of the most powerful platforms like Google, Facebook, Honda, Uber, etc. These brand marks are powerful icons that display the true essence of the business in one powerful moment.

We believe that great design is the key to your business success. Our team of graphic designers are ready to help you grow your brand with compelling visuals that will attract customers and increase sales. The right image can make all the difference when it comes to attracting attention online. With our talented graphic designers on your side, we can create images that will drive traffic and conversions in ways other agencies simply cannot match. Ranging in a variety of different formats like:

  • Animated Graphics
  • Banners
  • Brochures
  • Infographics
  • Menu’s

Have you ever thought of the font or heading style you might use to display your services, product offerings, or messaging? We’ll work closely with you to ensure your written copy is legible and consistent across all platforms. We’ll also make sure it aligns with the tone of voice you’ve chosen for your business. Our goal is to help you communicate more effectively through every channel by creating a cohesive visual element that will reach customers where they are most engaged.

Icons can be an appealing addition to your website, one that can entice and engage your users. Use icons to add interest, break up walls of text, help your users navigate their journey and communicate swiftly to your visitors – all while conveying the personality of your brand!

Photography

Do you want to increase your conversion rates? We can help you create a hero image that will make people stop and take notice of your site. Our team is made up of experienced designers who know how to optimize images for conversions, so they’ll be sure to get results for your business. If an image is too static for you, choose a more dynamic option like having a video created!

You need to be able to communicate with your audience in the best way possible. Our incredible team of innovators will help you create visuals that will make people take notice and keep their attention on what matters most – your business!

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