Project Description

Doug Lacey's Basement Systems Logo

The Client

Doug Lacey’s Basement Systems is the leading basement waterproofing and foundation repair contractor in Alberta. Their highly trained contractors have repaired hundreds upon hundreds of flooded, leaky basements in your neighborhood and areas nearby.

The Challenge

Their request was a simple one. Get more project leads.

The Solution

In response, we proposed creating a complex network of landing pages and individually design marketing campaigns used to highly target their niche markets.

Lead Generation

The First 3-Months…

Month 1

  • Budget: $2000
  • Average CPC: $5.57
  • Average CTR: 0.52%
  • Average Project Value: $2700

Month 2

  • Budget: $2000
  • Average CPC: $7.94
  • Average CTR: 1.66%
  • Average Project Value: $3750

Month 3

  • Budget: $2000
  • Average CPC: $5.78
  • Average CTR: 1.32%
  • Average Project Value: $3100

Landing Page – Design & Development

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