Project Description


Doug Lacey’s Basement Systems (formerly Basement Systems Calgary) is a locally owned and operated business providing professional contractor services in Calgary and Southern Alberta since 1992. They cater to all of your basement and crawl space needs—including foundation repair, basement waterproofing, sump pump installation, french drain/weeping tile installation, energy-efficient dehumidifiers, and crawl space sealing.

Portfolio Tags & Regions

The Challenge

Doug Lacey was looking for an additional method of producing more leads. They engaged the Beanstalk! team to help them come up with a plan to do so.

The Solution

The Beanstalk! team built the client two new landing page funnels and a high-performing ad campaign to match.

Portfolio Category

Website & App Design

  • Funnel Page
  • Integrated Lead Capture Forms
  • Desktop, Tablet, & Mobile Friendly

Advertising, Lead & Sales Generation

Google Ads

30 Days Stats

  • 25% Increase in Conversions
  • 4.34% Conversion Rate (1.05% Increase)
  • 36.8% Decrease in the Cost Per Conversion
  • 9% Increase in Ad Impressions
  • 2% Increase in Clicks
  • Average CPC $3.84 (CAD)


“Testimonial Coming Soon”

Shawn Barrie, Marketing Manager