Project Description


Gennaro training logo

For over 40 years Gennaro has been mastering the craft of training truck drivers for the trucking, transportation, logistics, and education industry. Located in Edmonton, Alberta, Gennaro is a full-service school that offers Class 1, Class 2, Class 3, Air Brakes, and PDIC certification courses. With options for their students to do in-class training or online courses, Gennaro has continued to dominate on the principle of putting their students first!.

Portfolio Tags & Regions

The Challenge

Being around for over 40 years meant that Gennaro already had brand dominance and a thorough marketing plan. What Gennaro craved was not results based or oriented. On multiple occassions, Gennaro expressed the need to feel loved, appreciated, and guided. Working with one of the largest media companies in Canada, their marketing direction got lost and it opened the door for a new partner to step in.

The Solution

Gennaro Training came to Beanstalk! as part of an extension deal in which Beanstalk successfully created a new website for their sister company Gennaro Express. Thrilled with what the Beanstalk team produced, it opened up the conversation of Beanstalk acquiring all of the business for their truck driver training school Gennaro Training. However, Gennaro Training was already working with another agency and had all of their services bundled together. In order to not cause any delays or downtime, the Beantalk team created an in depth plan that identified all of the steps required in order to make the transition as seamless as possible. The proactive guidance from Beanstalk allowed them to secure Gennaro Trainings Paid Advertising Campaigns, SEO, and Social Media management campaigns.

Portfolio Category

Website & App Design

  • Integrated Lead Capture Forms
  • On-Site Instagram Integrated Gallery
  • On-Site Blog
  • On-Site Integrated Questions & Answers (FAQs)
  • On-Site Integrated Dynamic Google Reviews
  • Desktop, Tablet, & Mobile Friendly

  • Home
  • Courses
  • Financing & Government Grants


“Testimonial Coming Soon”

Carmela Gennaro , Owner