Project Description

THE CLIENT

Hansen Land Brokers Logo

“Hansen Land Brokers is a boutique land brokerage firm located just twenty minutes south of Calgary, Alberta.
With almost thirty years of specializing in buying and selling agricultural, development, and investment properties in the area, Hansen Land Brokers has brokered over 1/2 a Billion Dollars in land sales. They have the experience, professional knowledge, and up-to-date marketing to provide you with the guidance you need when preparing to either sell or buy all types of land.”

PORTFOLIO TAGS

The Challenge

Hansen Land had a real problem… after 6 years+ of achieving some of the highest-ranking SEO results in their industry, their team made the grave decision of having their website re-made internally, and unknowingly lost almost 100% of their high ranking domain authority and keywords over-night. Not realizing the mistake until it was too late, Hansen Land approached Beanstalk! Growth Marketing to help rectify the problem.

The Solution

After careful analysis, the Beanstalk! team put together a 3-phased plan which was then used to re-create a strong & high-performing digital foundation, re-establish their high-ranking SEO, and create new branding & marketing campaigns that would supplement their website traffic & project leads in the meantime while they waited for their organic traffic to increase. The results? Let’s just say that in one recent meeting, the owner of Hansen Land himself said he was happy they made the mistake they made because that mistake led them to us, which in turn is now elevating their results to levels higher than where they were before. See for yourself below.

Website & App Design

  •  Integrated Lead Capture Forms

  • On-Site Instagram Integrated Gallery
  • On-Site Blog

  • On-Site Integrated Live Customer Chat
  • Integrated Project Listings Portfolio
  • Third-Party Auction Integration
  • On-Page Integrated Questions & Answers (FAQs)
  • Newsletter Integration
  • Desktop, Tablet, & Mobile Friendly

Before

After

SEO

Search Engine Optimization

Full Advanced SEO

Authortity Score

  • Project Start Athority Score: #
  • “”x”” Months later Athority Score: #Keyword
  • How many keywords did they have at the begining?
  • How many keywords do they have now?Average keyword ranking gains
  • Project Start Average Ranking: #
  • “”x”” Months Later Average Ranking: #

Organic Traffic

First 90 Days Stats

  • 57% Growth in Organic Sessions
  • 15% Growth in Average Session Duration
  • 9% Growth in Page Views

Advertising, Marketing, & Lead Generation

Google Ads

First 90 Days Stats

  • 694.34% Increase in Conversions
  • 923.53% Conversion Rate – 85.44% Increase
  • 88.11% Decrease in the Cost Per Conversion
  • 47.13% Increase in Clicks
  • Average CPC $0.40 (CAD)
  • Youtube Ads
  • Social Ads (Facebook & Instagram)
  • [input stats here]”

Media Production

Hansen Land

Hansen Land

Hansen Land

Hansen Land

Hansen Land

Hansen Land

Hansen Land

Hansen Land

Hansen Land

Hansen Land

Testimonial

“Testimonial Coming Soon”

Shawn Hansen, Owner