Project Description

THE CLIENT

Hyland Landscapes is a premier landscaping company based in Vancouver, BC. They specialize in residential and commercial projects, with an emphasis on design-build services.

Hyland Landscapes collaborates with homeowners, property managers, builders, and designers to create beautiful outdoor spaces.

Portfolio Tags & Regions

The Challenge

Hyland Landscapes came to us with a low-performing, outdated website, and a message/brand that wasn’t delivering the results they needed or wanted. They were desperately looking for a new direction they could take for their marketing efforts. Their goal was to be better positioned as a top Landscape Design-Build firm, but feared people only saw them as a typical landscaping company. In order to change people’s perceptions and achieve their business goals, they knew that they had to start with how they were presenting themselves online. The Client needed a more aggressive marketing plan, including re-engineering of their SEO strategy and concentrating on a more intensive advertising campaign that can help them reach new markets.

The Solution

Our team jumped in and was eager to help Hyland Landscapes develop the right message and the right branding to better position them as a leading landscaping design-build company in Vancouver. The Beanstalk! team has since developed a beautiful website to match their desired brand, plus a cohesive SEO and online advertising strategy that has already started to produce results. We’ve also helped them launch multiple high-performing marketing and advertising campaigns across various platforms that are consistently delivering high amounts of quality leads each month! We’re so happy with the results we’ve been able to achieve for Hyland!

Portfolio Category

Website & App Design

  • Integrated Lead Capture Forms
  • On-Site Instagram Integrated Gallery
  • On-Site Blog

  • Integrated Past Projects Portfolio
  • On-Site Integrated Questions & Answers (FAQs)
  • On-Site Integrated Careers Page
  • On-Site Integrated Dynamic Google Reviews
  • Newsletter Integration
  • Desktop, Tablet, & Mobile Friendly

Before

After

SEO

Search Engine Optimization

Full Advanced SEO

Authortity Score

  • At project start: Athority Score 17
  • 6 Months later: Athority Score 36

Keywords

  • At project start: 94 total keywords ranked, with only 1 ranked in the top 10 positions on Google
  • 6 Months Later: 176 total keywords ranked, with 10 ranked in the top 10 positions on Google

Average Keyword Ranking Gains

  • Over the intial 6 months of project work, the average ranking across all keywords increased by 25 positions

Backlinks

  • At project start: 550 backlinks
  • 6 Months later: 5005 backlinks

SERP

6 Months after project start

  • 38 FAQs
  • 13 Featured Snippets
  • 73 Local Pack
  • 27 Knowledge Planner

Organic Traffic

First 90 Days Stats

  • 7% Growth in Organic Sessions
  • 29% Growth in Average Session Duration
  • 11% Growth in Page Views

Advertising, Lead & Sales Generation

Google Ads

First 90 Days Stats

  • 77% Increase in Conversions
  • 4.89% Conversion Rate
  • 2.38% Decrease in the Cost Per Conversion
  • 144.11% Increase in Ad Impressions
  • 84.50% Increase in Clicks
  • Average CPC $1.28 (CAD)

Social Ads (FB/ IG)

90 Days Stats

  • 7.95% Increase In Click Through Rate
  • Average CPC $0.41 (CAD)

PR, Communications & Social Media Management

Public Relations Proposal

Media Production

Hyland landscapes

Testimonial

“Jeremie and the team at Beanstalk! Growth Marketing have been amazing. I have personally hired and worked with several other SEO and Online Marketing companies in the past, the biggest ones, and small specialty ones. The level of detail that Beanstalk! has put together in their proposal and the way they have executed it while keeping the progress transparent has been as good as I have ever witnessed in any type of business.

Not only that, but the ability for Beanstalk! to understand what I am requesting and thinking and put that into words and actions on their end is also again the best I have seen. The results I have received as a new business have been way better than expected, and way better than the competition who were doing it before them. I enjoy the collaborative calls. I trust their advice. I see results. I don’t overpay.

My advice, if you are looking, get in with this company whilst they are still accepting new clients and watch your business flourish as I have.”

Mike Hansen, Co-Owner