An important part of your digital marketing strategy should be making sure your business is listed on high authority, industry-related, “offsite” platforms. Platforms such as Google, Google Maps, Apple Maps, Bing, Yelp, YellowPages, Houzz, and many more. By doing this, you’re helping ready-to-buy consumers find your business easier regardless of where they’re looking.
Although, making sure your business is listed everywhere is only half the battle. Keeping your business information up-to-date and synchronized across all platforms is just as important.