A Citation is a mention of your business name, business address, and business telephone number on third party websites and listing directories such as Yelp, YellowPages, Houzz, and many more. The name, address, and phone number part of the listing is often referred to as NAP and is a particularly important part of local citation building.
Your online citations can take many forms and can include any mixture of your company name, address, phone number, opening hours, products or services, images, videos, and social media links.
Local citation building is one of the fundamental things you can do to influence your local SEO ranking. This makes it one of the first things your local business needs to focus on if you plan to claim more local search real estate.