Project Description

THE CLIENT

Victory UAV (formerly known as A3UAV Pilot Training) provides training courses to get you certified as a UAV drone operator. They offer the most current and up-to-date Transport Canada guidelines, ensuring that their clients meet all the requirements to operate a drone legally in Canada.

The Challenge

A3UAV (now Victory UAV) had a major problem. Their old existing website was low-performing, breaking down often, and losing key connections to their core services. In addition, their previous development team left them in a mess that they were not willing to clean up (even after A3UAV had already paid an arm & a leg for their services). They needed help, and they needed it fast. Part of this involved a very heavy rebrand strategy where they needed to legally rebrand their name to their new name, Victory UAV.

The Solution

After careful analysis, the Beanstalk! Growth Marketing team put together a plan to help A3UAV get their services back online and producing more sales! First, we proposed migrating their core service offerings from their existing platform to a platform that was mobile and user-friendly, and inexpensive to use. Secondly, our team developed a high-quality and aesthetically pleasing website that would then be used for high-performing lead & sales generation. Then, our team put together a paid marketing sales campaign to generate platform sign up and sales. How’s it working? Victory UAV is now one of Canada’s leading UAV training platforms!

Website & App Design

  • Integrated Lead Capture Forms
  • External course platform integration

  • On-Site Blog

  • On-Site Integrated Dynamic Google Reviews

  • Desktop, Tablet, & Mobile Friendly

SEO

Search Engine Optimization

Blog & Social Campaign

Lite SEO

  • Developed Keyword Plan
  • Created Blog & Social Plan, producing 2 keyword-integrated blog articles per month. Articles posted on website, social media, LinkedIn, and the clients GMB profile
  • View Blog Articles Here: https://victoryuav.ca/blog/

Organic Traffic

First 90 Days Stats

  • 118.89% Growth in Organic Sessions
  • 22.70% Growth in Average Session Duration
  • 26.40% Growth in Page Views

Advertising, Lead & Sales Generation

First 90 Days Stats

Google Ads

  • 100.97% Increase in Conversions
  • 4.84% Conversion Rate (85.44% Increase)
  • 44.71% Decrease in the Cost Per Conversion
  • 11.64% Increase in Ad Impressions
  • 8.58% Increase in Clicks
  • Average CPC $0.61 (CAD)

Social Ad (FB/ IG)

  • 4.08% Click Through Rate
  • Average CPC $0.18 (CAD)

Media Production

Victory UAV

Victory UAV

Victory UAV

Victory UAV

Testimonial

“Testimonial Coming Soon”

Sheri Foley, Owner