Data Analyst and Tracking Specialist

At Beanstalk Growth Marketing, we’re not just another marketing agency – we’re a dynamic team of creative minds, tech enthusiasts, and strategic thinkers. Specializing in a full suite of services including web design & development, branding/identity, multi-channel advertising, SEO, social media development, public relations, and more, we’re passionate about crafting digital experiences that leave a lasting impact.

We’re on the hunt for a dynamic individual with a passion for data analysis with a knack for advertising conversion tracking and maintenance to step into the exciting position of Data Analyst and Tracking Specialist. Your expertise will shine as you meticulously track and analyze ad performance, working alongside our project managers and advertising specialists to ensure our campaigns deliver maximum impact. Join us and be a driving force in our journey towards advertising excellence!

  • Conduct in-depth analysis of campaign performance using various analytics tools.
  • Identify trends, patterns, and opportunities to optimize ad strategies.
  • Work closely with cross-functional teams, including advertising, web dev, media design, and creative, to align advertising strategies with overall client needs.
  • Collaborate with the project manager to understand the client’s unique needs.
  • Generate regular and ad-hoc reports to provide insights into campaign performance.
  • Support the execution of paid digital advertising and tag management across multiple campaigns.
  • Implement tracking tools to better understand audience behavior and interests.
  • Identify and optimize conversion touchpoints for use in client campaigns (e.g., call tracking, form tracking, purchase tracking) to improve efficiencies within digital campaigns.
  • Analyze online user behavior, conversion data, customer journey, funnel analysis, and multi-channel attribution.
  • Place and verify pixels to ensure proper campaign tracking and accurate reporting, including setting up and installing pixel events.
  • Maintain and ensure proper implementation of cross-platform and cross-device digital analytics tooling.
  • Promote a culture of user-centric, data-driven decision-making, and advocate customer experience best practices.
  • Stay up to date with the latest paid trends, tools, and best practices to bring innovative thinking to paid strategies.

Proficiency in Google Tag Manager is required for this position. Applications without this experience will not be considered.

  • Fluent in speaking and typing English.
  • At least 2 years of agency or client-side experience in data analytics & management.
  • Advanced knowledge of domain and server-side tracking.
  • Extensive experience working with Google Analytics, Google Tag Manager, Microsoft Clarity, Excel and/or Google Sheets.
  • Extensive knowledge of advertising platform capabilities and metrics, KPIs such as click-through rate, viewability, engagement rate, etc.
  • Knowledge of broad match strategies, broad match modifiers, negative keywords, look-alike audiences, retargeting, and other campaign management tools. 
  • Results-oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals. 
  • Proactive and self-motivated with a strong sense of ownership. You identify what needs to be done and have a bias toward action and efficiency.
  • Highly analytical, and detail-oriented with strong business acumen and foresight.
  • Experience working with Google Data Studio and other reporting platforms.
  • Experience executing paid ad campaigns on Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Pinterest.
  • Understand and execute programmatic media buying strategies.
  • Have experience with PM platforms such as Trello and/or Asana.
  • Working knowledge of HTML, JavaScript, and Web debugging tools.
  • Knowledge of SEO and SEO components.

Hourly part-time position with the potential of a full-time salary.

We offer a competitive hourly rate with the potential for salaried employment.

At the heart of everything we do is our commitment to integrity and design-driven growth. We believe in fostering a work culture that thrives on mutual respect, unity, and the celebration of each other’s accomplishments. In addition to our innovative projects and commitment to inclusivity, your ideas matter here, your voice is heard, and your contributions shape the narrative of our collective success.

Beanstalk is proud to be an equal-opportunity workplace and an affirmative-action employer. We are committed to fostering an inclusive environment where everyone feels welcomed and empowered to do their best work. We hire the best talent for our teams, regardless of race, religion, color, age, disability, sex, gender identity, sexual orientation, ancestry, marital status, national origin, or political affiliation. Our focus is on hiring teammates with excellent expertise, kindness, dedication, and a willingness to embrace challenges and learn together every day.

Work from home / remote work. You can apply for this position and work from anywhere in the world!

Proficiency in Google Tag Manager is required for this position. Applications without this experience will not be considered.

Interested? Apply Now!

Submit your application today in just 3 minutes! Our recruiting team will promptly review your CV and reach out to you shortly. If you have any questions, please don’t hesitate to contact our HR Team via the contact form on our website. They’ll be delighted to hear from you and assist with any inquiries.

We would like to thank all applicants for their interest in the position. Please note that we are only accepting resumes from persons with relevant experience and will only be contacting qualified candidates. When applying please be sure to include a resume.

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