Digital Advertising Specialist

At Beanstalk Growth Marketing, we’re not just another marketing agency – we’re a dynamic team of creative minds, tech enthusiasts, and strategic thinkers. Specializing in a full suite of services including web design & development, branding/identity, multi-channel advertising, SEO, social media development, and more, we’re passionate about crafting digital experiences that leave a lasting impact.

We’re looking for an enthusiastic individual with exceptional analytical and strategic skills to rock the role of our next Digital Advertising Specialist. In this role, you’ll be a key player in our success story, working closely with our account managers and digital media planners. You’ll autonomously drive the day-to-day execution & optimization of digital ad delivery to meet client expectations for a broad spectrum of advertiser accounts such as construction, law, real estate, and more.

  • Develop, execute, and manage paid ad campaigns across multiple platforms (Google, Facebook, Instagram, Snapchat, LinkedIn, and more).
  • Run A/B testing for a variety of ad creatives.
  • Ensure that campaigns launch on time and are fully executed according to the media plans, including routine optimization of campaigns.
  • Manage campaign budgets using best practices to pace budget and optimize for performance where necessary.
  • Complete quality assurance and testing of creative assets to ensure proper functionality across all browsers & devices.
  • Ensure ad creative adheres to technical specifications and troubleshoot creative issues that affect implementation, tracking, and/or reporting.
  • Work with our tracking and analytics team to track, measure, and analyze the performance of advertising campaigns, including coordinating detailed performance reports and proposing optimization strategies
  • Working with our web development team to create and manage Pixel and tag integrations.
  • Identify trends and opportunities for the managed campaigns and present your findings and results.
  • Maintain proactive communications regarding account status across multiple account stakeholders including sales and senior management.
  • Proficient in spoken and written English.
  • Demonstrated 1-2 years of agency or client-side experience in digital ad management.
  • A robust understanding of advertising platform capabilities and metrics, including key performance indicators (KPIs) such as click-through rate, viewability, and engagement rate.
  • Proven track record in executing paid social media and search campaigns for companies/brands, aligning with established strategies and KPIs.
  • Mandatory experience in running paid ad campaigns on Facebook, Instagram, and Google Ads; additional experience with Snapchat, Twitter, LinkedIn, and Pinterest is a bonus.
  • Proficient in conversion tracking and skilled in adjusting ad spend to achieve KPIs.
  • Knowledgeable in broad match strategies, broad match modifiers, negative keywords, look-alike audiences, retargeting, and other campaign management tools.
  • Proactive and passionate about digital marketing, emphasizing data-driven decision-making and paid ad strategy.
  • Meticulous attention to detail, with the ability to complete tasks with precision and care, along with a proven problem-solving ability.
  • Experience with Google Analytics, Google Tag Manager, Excel and/or Google Sheets, and Google Data Studio.
  • Understand and execute programmatic media buying strategies
  • Have experience with PM platforms such as Trello and/or Asana
  • Working knowledge of HTML, JavaScript, and Web debugging tools
  • Knowledge of SEO and SEO components

Part-time position with the potential of full-time

Salary

At the heart of everything we do is our commitment to integrity and design-driven growth. We believe in fostering a work culture that thrives on mutual respect, unity, and the celebration of each other’s accomplishments. In addition to our innovative projects and commitment to inclusivity, your ideas matter here, your voice is heard, and your contributions shape the narrative of our collective success.

Beanstalk Growth Marketing is one of North America’s fastest-growing digital agencies, with various future potential opportunities. We pride ourselves on our work culture, respect for one another, and willingness to share success. We are an equal opportunity employer committed to diversity and inclusion and we are pleased to consider all qualified applicants for employment opportunities.

We offer competitive compensation, personalized coaching, and training for all of our employees. We provide a flexible remote work schedule to put the trust in our employees.

Work from home / remote work. You can apply for this position and work from anywhere in the world!

Interested? Apply Now!

Submit your application today in just 3 minutes! Our recruiting team will promptly review your CV and reach out to you shortly. If you have any questions, please don’t hesitate to contact our HR Team via the contact form on our website. They’ll be delighted to hear from you and assist with any inquiries.

We would like to thank all applicants for their interest in the position. Please note that we are only accepting resumes from persons with relevant experience and will only be contacting qualified candidates. When applying please be sure to include a resume.

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