Are you looking to improve your social media strategy for your business? Are you unsure of how to post on social media in a way that will engage and attract customers to your business? You’re not alone! Many companies struggle with creating engaging content that attracts attention.
In this blog post, we will provide you with a professional guide on how to post on social media for your business. We’ll give you tips and tricks on creating content that is both interesting and engaging and will help you boost traffic and conversions.
The Significant Power And Reach Of Social Media
Social media has significant power and reach. It is one of the most effective platforms to connect with people from all corners of the globe. The latest statistics indicate that there are 4.62 billion social media users worldwide. That’s more than half (57.6%) of the global population. These users spend more than two hours each day on different social media platforms such as Facebook, Instagram, Tiktok, Twitter, and YouTube, to name a few.
This is why businesses must have an active presence on social media. If you want to reach out and connect with your target audience, you need to be where they are spending their time the most – and that’s on social media. If you have a business, chances are, your target audience is using social media.
This underlines the importance of social media in our lives and businesses today. As a business owner or marketing manager, you need to understand using this powerful tool to your advantage. Posting exciting and engaging content on social media is a great way to connect with potential and current customers, promote your brand, and boost conversions.
Social media’s reach and power offer businesses a unique opportunity to connect with their target audiences and promote their products or services on a global scale. However, social media can also be a double-edged sword. If misused, it can damage your business’s reputation and cost you customers. This is why it’s so essential to create a social media strategy that is tailored to your business’s goals.
When creating content for social media, it’s important to remember that each platform is different and requires a unique approach. What works on Facebook might not work on Instagram, and vice versa. It’s critical to understand the nuances of each platform and how to use them to your advantage.
For example, Facebook is all about building relationships and connecting with your audience personally. This is why it’s so important to post interesting, engaging, and informative content. On the other hand, Instagram is a visually-driven platform that’s all about beautiful photos and videos. This is why it’s so vital to post high-quality visuals that are attention-grabbing and will stop scrollers in their tracks.
Meanwhile, TikTok is a newer platform for creative content and quick videos. This is the perfect place to show off your brand’s personality and get people laughing. And last but not the least, Twitter is all about timely updates and newsworthy content. This is an excellent platform for sharing industry news, promoting blog posts, and driving traffic to your website.
Now that we’ve covered the basics, let’s take a more in-depth look at how to post on social media for your business.
How To Post On Social Media For Your Business
As we mentioned before, each social media platform is different and requires a unique approach. In this section, we will give you some tips and tricks on how to post on social media for your business.
- Facebook or Meta
Facebook or Meta
Facebook is the largest social media platform in the world, with over two billion monthly active users. If your target user is on social media, chances are they are on Facebook.
Facebook is a wonderland of opportunity for businesses large and small. With its ever-changing algorithms, the platform provides a unique challenge to keep your content relevant and engaging. After all, you want to make sure you’re connecting with those who follow you and that you are providing the correct type of content for them. The good news is that Facebook is a fairly conversational platform, so there are plenty of ways to get started. Here are a few tips:
1. Keep An Eye On Your Analytics
Facebook Insights is a great way to see how your page performs and what kind of content your audience is responding to. Use this information to adjust your strategy accordingly.
2. Go Live
Live videos are one of the most engaging types of content on Facebook. They give your followers a chance to see the real you and ask questions in real time. If you’re not comfortable going live, you can also try posting audio or pre-recorded videos.
3. Get Personal
Your followers want to see the real you, so don’t be afraid to share personal stories or insights on your page. This will help connect with your audience and make them more likely to engage with your content.
4. Use Visuals
People are visual creatures, so it’s no surprise that visuals perform well on Facebook. In addition to photos and videos, you can also try using infographics, GIFs, and other types of visuals to break up your text-heavy content.
5. Be Wary Of Posting Frequency
In a study by Socialbakers, engagement rates per post dropped significantly for businesses posting more than twice per day and for businesses posting only once per week.
Instagram is a visually-driven social media platform with over one billion monthly active users. It’s the perfect place to showcase your brand’s products or services and connect with potential customers.
When using Instagram, you can share content in several different ways: posts, stories, live, or reels. Each medium has its strengths and weaknesses, so the type of content you share will depend on which one you choose.
For example, posts are great for sharing high-quality photos and videos. However, they can be difficult to create on the spur of the moment. On the other hand, stories are perfect for sharing quick updates or behind-the-scenes glimpses into your life, but they disappear after 24 hours.
Live is great for interacting with your followers in real time, but it can be nerve-wracking to do it in front of a large audience. Reels are perfect for short, creative videos, but they might not be suited for longer pieces of content. Ultimately, the best way to determine which medium is right for you is to experiment and see what works best for your content and your audience.
Here are a few tips for posting on Instagram:
1. Use High-Quality Images
Because Instagram is a visual platform, it’s a must to use high-quality images in your posts. This means using images that are in focus, well-lit, and eye-catching. If you’re not a professional photographer, don’t worry! There are many great resources to help you take or present better photos, such as Canva or Adobe Spark.
2. Use Relevant Hashtags
Hashtags are a great way to connect with new audiences on Instagram. When choosing hashtags, make sure they’re relevant to your content and brand. You can also use tools like Hashtagify to find popular, relevant hashtags for your posts.
3. Take Advantage Of Instagram Stories
Instagram Stories are a great way to connect with your followers more personally. You can use them to share quick updates, behind-the-scenes glimpses, or even just snippets of your everyday life. And because they disappear after 24 hours, you don’t have to worry about them taking up space on your feed.
Twitter is a social media platform known for its short, concise content. Because of this, it’s the perfect place to share quick updates, news stories, or even just your thoughts on current events. Of all the social media channels, Twitter is the most conversational.
It has a vast network of individuals and brands engaging with one another in a lightning-fast setting. Approximately 500 million tweets are sent every day, and the site has over 320 million monthly active users. It is one of the most widely used social media platforms for news, with a global user base.
When using Twitter, there are a few things you should keep in mind:
1. Twitter Is All About Brevity
At its heart, Twitter is all about brevity. In an era where people are bombarded with information from all sides, this social media platform offers a welcome respite. By limiting users to just 280 characters per tweet, Twitter forces them to be concise and to the point. In many ways, this is a good thing. It encourages users to communicate clearly and efficiently.
2. Hashtags Are Key On Twitter
Hashtags are like the perfect accessory to an outfit—they can make or break your look. The same goes for Twitter. A well-placed hashtag can make your tweet shine, but a bad one can leave you looking like a try-hard.
So, how do you use hashtags like a pro? Well, first of all, don’t overdo it. A good rule of thumb is to use two hashtags per tweet. Any more than that, and you run the risk of looking like a spammer. Secondly, choose your hashtags carefully. Relevant keywords are always a good choice, as are trending topics. And finally, remember to be creative. Sometimes the best hashtags are the ones that are unexpected and eye-catching.
3. Tweet Often
It’s easy to get lost in the shuffle with 5,787 tweets sent every second. Posting many times each day will increase the likelihood that your followers will view your tweets, giving them more opportunities to engage with you.
YouTube is a social media platform that’s known for its videos. It’s a great place to share video content, whether educational, entertaining or both. With 1.9 billion monthly active users, YouTube is a massive social media website that hosts over a billion hours of video content every day. After Google, it is the second-largest search platform and the second-most-visited website.
If you’re using YouTube for your business, here are a few things to keep in mind:
1. YouTube Is A Search Engine
First and foremost, it’s important to remember that YouTube is a search engine. This means that optimizing your videos for SEO is essential if you want them to be seen by your target audience. When creating a title for your video, include relevant keywords that people are likely to search for.
Your description should also be keyword-rich, as this is one of the first things that YouTube’s algorithms will look at when ranking your video. In addition, don’t forget to add tags. These are essentially keywords that you can use to describe your video.
By including all of these elements, you’re increasing the chances that your video will appear in search results and be seen by people who are interested in what you have to say.
2. Keep Your Videos Short
While there’s no hard and fast rule about video length, keeping your videos anywhere between seven and 15 minutes is generally advisable. This is because people have short attention spans and are more likely to watch a video under five minutes long.
Of course, there are always exceptions to this rule. If you’re creating a tutorial or an educational video, it’s likely that you’ll need to include more information than you would if you were sharing a quick update. In these cases, the key is to be concise and get your point across as quickly as possible.
Remember to keep your audience in mind no matter what type of video you’re creating. What do they want to see? How much time are they willing to invest in watching your video? Answering these questions will help you determine the perfect length for your videos.
TikTok has since evolved from being the app that allowed people to lip-sync to their favorite songs or TV/movie lines into the application that replaced Vine. Eighty percent of Tiktok’s users are between the ages 16 to 34 years old – trendsetters – which means the platform is the birthplace of the next new trends.
Tiktok might be daunting at first, but once you get the hang of it, it can be a powerful tool that will allow you to reach more potential clients and have more chances of brand visibility.
Here are helpful tricks and tips for using Tiktok for your business.
1. Utilize POV Videos
If you browse Tiktok, you will notice the high frequency of POV or point-of-view videos. This type of video allows users to take first-person view videos that are still valuable and, more importantly, relatable.
Content creators take advantage of this by recording the processes behind creating a product or how to use it. Familiarizing the audience with your product brings them to your funnel and hopefully changes them into hot traffic. One thing to remember is that Tiktok prefers short-form mobile videos, so keep them short and simple with an optimal length of 21-34 seconds. Remember to use trending songs as background or use popular filters.
2. Keyword is Key
Keywords are a way to maximize Tiktok use for business. Hashtags are a way to be more visible and be in the right audience traffic.
Leverage the power of Tiktok campaigns. They come in the form of Challenges or Duets. Challenges require you to take on tasks, while Duets allow you to do the same thing side by side with another creator or make comments or reactions to other videos.
Nail these by calibrating existing content to advertise your brand subtly. But you can only make the best use of it by riding the algorithm with the help of keywords and hashtags.
3. Keep It Fun and Authentic
If there is one language that will connect you to your audience in Tiktok, it will be humor. This doesn’t mean you have to be a comedian. Tiktok is a platform that favors self-expression through storytelling told through humor. Authentic and relatable experiences told through entertaining, easy-to-watch short videos elevate audience opinion about you.
You can tap into this by creating content with your everyday experiences, tasteful editing, and adding the right kind of humor that is unique to your brand. In short, make it fun and real while still offering value.
Does Your Business Need Help On How To Post On Social Media?
Social media is one of the most powerful tools in your marketing arsenal. Not only can it help you build relationships with customers and clients, but it can also drive traffic to your website and boost sales. By following these tips for social media posting, you can create a successful strategy that helps you reach your business goals. Are you ready to up your social media game? Contact Beanstalk Growth today for help getting started – we’d be happy to chat with you about how we can make social media work for your business!