An Introduction to Content Marketing Services and the Agencies to Hire for Better Customer Engagement


Content marketing generates more than three times as many leads as outbound marketing — at a price that is 62% lower, on average!

Moreover, businesses that regularly update their blog section with in-depth and relevant content get 126% more leads than businesses that don’t blog.

A well-thought-out content marketing strategy creates various types of content that are relevant and valuable to the company’s prospects and target audience. Such content helps customers make better-informed buying decisions and establishes a company as a thought authority in their field.

This article lists the best companies that provide content marketing services to ensure businesses of all profiles and industries produce content that builds trust and achieves long-term goals.

Table of Contents

1. What Is Content Marketing?

2. What Are Content Marketing Services?

3. The Types of Content Marketing Services

4. Top 9 Content Marketing Service Providers

What Is Content Marketing?

Content marketing is a strategic marketing approach to creating engaging, valuable and relevant content that promotes a brand, service or product and resonates with the target audience.

The end goal of any content marketing strategy is driving profitable customer action that results in generating leads, acquiring customers, increasing conversions, boosting sales and so on.

Although the term “content marketing” is commonly associated with written content and often used when referring to digital marketing in general, it is only the subset of digital marketing. Its mediums include:

  • Written content (blog articles, website copy, reviews, white papers, case studies, guides, etc.)
  • Video content/video marketing
  • Email marketing
  • Infographics and visual content that educates the audience

What Are Content Marketing Services?

Content marketing as a service is provided by specialized companies and agencies that hire teams of content experts, writers, content managers, strategists, etc.

They provide content marketing services to interested parties that do not have the knowledge or in-house capacity to produce content for their website and other digital outlets.

For example, an agency can outsource their content marketing services to a B2B tech company that wishes to get regular blog updates on their website or a SaaS brand that needs assistance with their email marketing.

The goals of hiring content marketing agency services include:

  • Expanding customer base
  • Boosting organic traffic
  • Attracting the attention of prospects
  • Increasing customer trust and improving online reputation
  • Generating leads or increasing online sales and revenue
  • Developing and engaging an online community of prospects and customers

The Types of Content Marketing Services

Content marketing is potentially the most cost-effective way to grow your business and build your brand.

Blog articles, infographics, eBooks, videos, social media messaging, case studies, etc. are at the heart of every inbound marketing. But content marketing services come in various forms that go beyond content creation.

Content marketing includes:

  • Content marketing strategy
  • Content creation
  • Content optimization and reoptimization
  • Content promotion services
  • Content maintenance
  • Content reporting

The job of every content marketing specialist – including the agencies on this list – is to help grow their clients’ business. Providing all of the above services that cater to content marketing is effective in that regard, as it boosts the client’s bottom line and helps them generate more leads.

Top 9 Content Marketing Service Providers

Numerous digital agencies and specialized companies provide content marketing services which are becoming the staple of any business’s growth strategy.

The 9 content marketing companies in this list, however, are the cream of the crop with a proven track record in multiple industries.

1. Bop Design

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Bop Design is a digital agency specializing in content marketing, branding and web design. Their content services consist of writing and promoting B2B content and finding each client’s compelling story that resonates with their specific audiences.

The company also works on amplification avenues such as social media, article distribution, infographics and guest blogging. Their content marketing services help brands increase brand awareness, drive website traffic and generate leads.

Aside from helping clients promote content on the right channels, they also operate in various industries, including:

  • Software
  • Consulting
  • Technology
  • Biotech
  • Healthcare
  • Accounting
  • Engineering
  • Finance

2. Victorious SEO

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Victorious SEO’s copywriting and content services serve as a foundation for their search-optimized content marketing strategy. The company provides a wide range of standalone services, such as keyword research, creating strategic briefs for writers and uploading content into CMS.

The team also specializes in providing strategic content guidelines to boost their clients’ visibility and create content that converts.

Their deliverables and services follow this blueprint:

  • Full-site content audit: Highlighting opportunities for page rank improvement and providing content strategy services.
  • Expertise, Authority, Trust (EAT) analysis: Delivering analysis on how Google perceives the website content’s expertise, authoritativeness and trustworthiness.
  • Competitive analysis: Evaluating the overall market, competitors and vertical’s search landscape.
  • Featured snippet analysis: Identifying opportunities to land client’s content in featured snippets and providing suggestions to make it happen.
  • Content ideation: Providing a roadmap to take the competitors’ position, drive additional organic traffic and increase internal linking signals.
  • Content briefs: Providing instructions for writers to make content that converts and outranks the competition.
  • Content optimization: Optimizing existing content that isn’t ranking to help clients take it to the number one page of Google search results.
  • And more

3. Lounge Lizard

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The tailor-made and detail-oriented content marketing services that Lounge Lizard provides come in different packages aimed at increasing lead generation.

The company also does consultations with their clients that may have specific needs and areas they want to focus on. Their suite of services consists of:

  • A team of specialists that excel in authority content creation, copywriting, graphic design, video content, SEO, website outreach and other areas
  • Exclusive content assets and elements
  • Marketing strategies aimed at boosting the website’s influence
  • Competitor intelligence and market share prediction
  • Content analytics

Upgrading to Lounge Lizard’s pro or advanced plan can help companies get a more aggressive content marketing approach.

Lounge Lizard works with clients of all profiles and in all industries, from accounting and health & fitness to entertainment and retail.

4. Amsive Digital

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Amsive Digital utilizes “intelligent audience targeting and expert technical know-how to drive long-term growth” for their clients.

The company’s Performance Content services help brands establish their authority and relevance through intent-based optimizations that speak directly to the consumer. The content marketing package is a part of the wider SEO set of services that include:

  • Risk analysis and research
  • Sitemap and HTML evaluation
  • Performance content and design
  • Optimization and review
  • Web development and maintenance

Amsive Digital’s content marketing is SEO and EAT-based. Their SEO team educates, empowers and works alongside the clients’ internal team. The company was among the first to interpret Google’s EAT policy and continues to increase EAT values for their clients through forward-thinking research.

5. Online Optimism

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Online Optimism’s content marketing department has a team of content experts that “balances information and interest in online content” while conducting careful research and proposing multiple topics that fit any client’s industry.

Their creative content efforts help clients stand out as industry experts and establish trust with their audience and potential customers. Besides producing blog content, their team often collaborates with Design and Creative Teams to make custom graphics, physical collaterals, videos and infographics.

They combine these practices with social media, SEO and digital advertising to create a thorough campaign that boosts web authority and gains a stronger online presence.

6. Disruptive Advertising

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Disruptive Advertising’s general content marketing offering is divided into several defining categories, from marketing automation and email marketing to social media content advertising.

The company’s approach drives engagement through automated, personalized messages thoughtfully designed to create a more cohesive and meaningful brand experience.

Disruptive Advertising also performs audits to identify any gaps in the client’s content marketing strategy that helps more of the right people find and engage with your business.

The creative content strategies they build for their clients are all unique to their brands, products and services. The team also ensures cohesiveness across different platforms and channels, particularly making sure that there is a unified content direction and a strategy that links all products and services.

7. Huemor

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Huemor is a creative agency offering its services to a wide array of business types, from small and mid-sized businesses to enterprise businesses and funded startups. They also operate in various industries, from SaaS, retail and eCommerce to beauty, non-profits, agencies and consultancies.

The company’s content marketing strategy is part and parcel of its larger website design and redesign services. Their websites, as well as content, help brands “communicate clearly, stand out and sell more.”

Huemor’s team offers specialized branded assets and conversion-oriented content, focusing on results and the impact of the work on their clients’ business. To ensure each client gets the result that they deserve, the company limits the number of clients they take on and even educates their customers on the best content practices during their collaboration.


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Providing specialized digital marketing and SEO services, UPQODE creates growth strategies tailored to their clients’ business needs. The scope of their online marketing services ranges from landing pages optimized for conversions and graphic design to social media marketing and content marketing/brand awareness.

The company begins its content marketing process by learning about the client’s business, existing content and goals. They also study each client’s online competitors using SEO tools that provide insight into their keyword usage, performance and overall content.

Besides this SEO audit and market analysis, UPQODE provides services in keyword research and strategy, as well as on-page SEO.

9. Sure Oak

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Sure Oak’s team helps clients devise a content strategy that involves targeted keywords and organic phrases to create evergreen content “that will stand the test of time” and generate organic traffic.

Their SEO content marketing plan also consists of:

  • On-page optimization to coincide with targeted keywords
  • Creating unique and helpful content that caters to the target audience
  • On-brand messaging

The company offers free SEO strategy sessions and consultations with a content strategist before a potential client opts for any of the services. They provide a whole range of other services as well, from all facets of digital marketing to custom link building and conversion rate optimization.


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