The main currency that online businesses rely on for success? Google’s ratings and reviews. That’s why whether you’re a small business or a large corporation, every star matters. After all, Google owns 73% of all online reviews, and consumers look to them before making a purchase.
The frequent Google updates can feel like whiplash. The latest shock to the system? Google recently announced they’ll remove how-to rich results to “improve the quality of information” for users.
In 2022, when Google’s Head of Searches, John Mueller, said that all AI-generated content is considered as spam, digital marketing teams everywhere got into a tizzy.
Picture this: You’ve got a website for your business, but it’s not quite hitting the mark in search results. It’s frustrating. But you really shouldn’t sweat it. By auditing your site’s SEO health, you can climb to the summit of the search rankings again.
One thing is crystal clear in today’s fast-paced business landscape: customers demand that businesses be present across all channels. Consumers are browsing Facebook, scrolling through Twitter and Instagram, chatting on Snapchat, watching TikTok, and keeping up with Threads – they’re everywhere.
SEM (Search Engine Marketing), SEO (Search Engine Optimization), and PPC (Pay-Per-Click)— the acronyms alone feel like alphabet soup! But if you think about it, these three tactics form the foundation of any successful online marketing campaign.
Every business—startup or multinational—needs potential customers.
While designing a landing page, how can you ensure it will result in leads?
The obvious answer is to optimize it, of course.
Sure, you can always follow industry-standard design practices. But you’ll be missing out on mind-blowing innovations with the latest Conversion Rate Optimization strategies (CRO) in the market.
AI, Chat GPT, and SEO are all becoming household names. Well, household names if you live with anyone in tech or marketing. As we speak, the rapid evolution of these technologies is changing the landscape of how we search. AI is creating complex solutions to complex problems faster than we can keep up.
If you’ve been following the E-A-T criteria to optimize your content, there’s a new emphasis you need to consider. Google recently added an extra “E” to the E-A-T acronym, with the word experience joining expertise, authority and trustworthiness as a core part of its algorithm. This new update is designed to give more weight to first-hand experience in search results.
SEO and SEM are two of the most important aspects of online marketing. They both play a crucial role in helping businesses achieve their marketing goals. However, there is a lot of confusion about the difference between SEO and SEM. Fortunately, you won’t have to think too hard because we’ll clear out the confusion and explain the key differences between
Beanstalk Growth Marketing | Integrity By Design ‣ Growth As A Result | 2023
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I run a small business, startup, or new business and i don’t have a social media presence. I’m ready to start building my social media foundation and start developing a following.
I run a small to medium-sized business that already has a social media presence, but i am looking to up our game and gain more visibility and brand awareness.
I own or manage a medium to large-sized business that already has a solid social media foundation and prescience. I’m looking to leverage our social media accounts to further expand our brand, procedure more content, engage our followers, and ultimately produce more leads and sales.
This package includes set-up and profile optimization to get you started on the right foot. Our approach is tailored to your business model but generally includes establishing your brands voice, building a following, starting engagement and interactions, and setting a posting schedule.
Level up your social media game with this package. In addition to the set-up and profile optimization, we will help you develop a more sophisticated content strategy and increase your posting frequency. Our ultimate goal is to generate more leads and increase the sales of your small-medium business.
This package is for businesses that are ready to scale their social media presence. Our focus here is rapid growth, branding, and deeper engagement. Your business can expand its market share by reaching a larger community where you can develop brand loyalty among potential clients. It also includes a lead nurturing program by which we engage your leads and boost your sales.
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You should try a pay-per-click campaign. With PPC, you only pay when someone clicks on your ad, so it’s a great way to stay within your budget while still getting results. Plus, with the right keywords and an effective landing page, you can increase website traffic and get more people to buy your product or service.
You should try native advertising. Native ads are less intrusive than other forms of advertising, and they blend in with the rest of the content on the page. This makes them more likely to be seen by your target market, and they can be very effective at increasing brand awareness.
You should try a video ad campaign. Video ads are a great way to grab attention and make an impact. Plus, they’re very shareable, so you can reach a wider audience with your message. And if you use humor or emotion in your video, people will be more likely to remember your ad and your brand.
Seems like you need a little more help to figure out the best advertising strategy for your business. That’s okay! We’re here to help. Just contact us and we’ll be happy to chat with you about your options.
From Small Seeds to SEO Success:
Hansen Land Brokers’ Full Marketing Growth
Business Background:
For over 30 years, Hansen Land Brokers has been an established provider of agricultural, development, and investment properties across Alberta. They have facilitated an impressive $500 million in land sales, equipped with expertise and modern marketing techniques to guide clients in selling and purchasing land-based assets.
The Challenge:
Hansen Land’s SEO campaign was successful for six years until a website redesign caused their rankings to plummet. They sought help from Beanstalk Growth Marketing.
Our Solution:
The team at Beanstalk conducted a thorough analysis, reviewed various potential scenarios,
and created a plan with three phases. This plan was utilized to:
The team’s strategies generated more website visits and project leads, with organic traffic still growing.
Their hard work paid off, impressing Hansen Land’s owner.
For over 30 years, Hansen Land Brokers has been an established provider of agricultural, development, and investment properties across Alberta. They have facilitated an impressive $500 million in land sales, equipped with expertise and modern marketing techniques to guide clients in selling and purchasing land-based assets.
The team at Beanstalk conducted a thorough analysis, reviewed various potential scenarios,
and created a plan with three phases. This plan was utilized to:
The team’s strategies generated more website visits and project leads, with organic traffic still growing. Their hard work paid off, impressing Hansen Land’s owner.
