We can’t say we didn’t see it coming. In the ever-evolving world of digital marketing, bots powered by AI have been steadily gaining momentum for years.
And now, with the arrival of ChatGPT, netizens are stunned and digital marketers are asking, “What now?”
Well, with a program that fetches answers to questions with uncanny accuracy, positions itself as an expert on any given subject, and can converse with humans in a way that resembles natural dialogue, ChatGPT is set to revolutionize the world of digital marketing.
Its accessibility alone could help marketers and content creators write newsletters and create artwork in seconds.
Scary or innovative? Business owners and digital marketers are divided. But we’re here to help leverage AI for your content strategy.
By the end of this piece, you should be able to answer the following questions:
How Do Marketers Use Artificial Intelligence?
Adaptability is key when it comes to digital marketing.
The more savvy your digital marketing strategy is, the more effective your efforts become. AI-driven technologies like ChatGPT provide a direct edge in this domain.
Here are a few reasons why AI has been a valuable asset in digital marketing:
AI helps marketers identify their target audience more accurately. It can uncover the behaviour, interests, and needs of customers. This allows marketers to create more tailored content for their campaigns.
Better Targeted Ads
AI-driven tools can help target ads more efficiently. It can identify customers with higher chances of buying products, assisting marketers in getting the best ROI from their campaigns.
Better Content Optimization
AI can help marketers optimize their content for SEO and more effective distribution. AI-driven tools can also help them create more personalized content for their target audience.
Better Business Decisions
AI tools and services can help marketers make better business decisions by providing accurate and reliable data. This helps them discover trends, predict customer behaviour, and develop innovative products.
AI-driven tools can help create content quickly, reducing the time and cost of creating manual content. AI-generated content can also be tailored to specific target audiences. This can help ensure that content appeals to the right customers.
What Is AI Content Creation?
Now, let’s zoom in on AI-driven content creation.
AI content creation is the process of creating digital content using AI-driven tools such as chatbots. This can include writing, editing, and optimizing content for SEO.
AI-created content can be tailored to a specific target audience, allowing marketers to write content that resonates with customers.
Here are a few AI tools that are changing content creation:
Want to increase your productivity by 300%?
20 AI tools EVERY human needs to be aware of.
— MattyVerse (@DCLBlogger) December 5, 2022
Soon, content creation won’t be limited to humans. AI-driven tools are taking up an increasing share of the market and will continue to rise as the technology evolves.
Many marketers welcome this development, but others worry about the potential threats of AI-generated content. Will it ultimately encourage more low-quality content and end search engines? We have a few things in mind about these advancements, which we will explain later on.
We’ve heard, read, and seen a lot about ChatGPT lately. But another that’s grabbing a lot of attention is Google’s Bard.
Each has its own unique capabilities that enable marketers to work efficiently. But the question is, will these advancements negatively affect content creation and SEO practices?
OpenAI/Microsoft’s ChatGPT vs Google’s Bard
Launched in November 2022 by OpenAI, ChatGPT is an AI-driven text generation tool that can generate content based on user input.
In its original release, ChatGPT used the OpenAI model GPT-3.5.
ChatGPT notched 1 million users five days after its release, according to OpenAI’s CEO Sam Altman.
This intelligent chatbot can generate product descriptions, blog posts, and student essays. A few educators weren’t enthusiastic about this, so OpenAI announced the text classifier in January 2023. The change lets OpenAI users distinguish an AI-written text from a human-written one.
It was also in the first month of 2023 that Microsoft bought ChatGPT. It aims to integrate the chatbot’s capabilities into products like Bing and the Microsoft Office suite. The purchase is part of Microsoft’s goal to fuel more research on AI and democratize it.
Last March 14, 2023, a more advanced version, GPT-4 was released. And if you thought GPT-3.5 was powerful, then you’ll find the capabilities of GPT-4 nothing short of incredible.
Bard is Google’s answer to ChatGPT. It retrieves its answers from the Internet and utilizes Google’s Language Model for Dialogue Applications (LaMDA). By using LaMDA, Bard should provide more detailed and less search-engine-like solutions.
Once fully developed, Google’s chatbot aims to be an intelligent assistant like Siri and Alexa but with more reliable and accurate intelligence.
Bard is still in the testing phase, but the search engine giant introduced it to the public in February 2023.
Its release was met with mixed reactions. Google’s shares even dropped by 9%.
The reason? Bard provided an incorrect answer during the demo. When asked, “What new discoveries from the James Webb space telescope can I tell my nine-year-old about?”
Google’s chatbot answered that it took the first pictures of a planet outside the Earth’s solar system. But astrophysicist Grant Tremblay pointed out that this was wrong.
This news spread like wildfire online and sparked a debate about AI’s capabilities. Questions about the reliability of chatbots were raised, and it got marketers thinking about the returns they’ll get from these bots.
How Will These Developments Change Content Creation And Search?
AI chatbots can bring content creation to another level. But we think it’s far from taking over search and reaching its full potential.
Chatbots Aren’t Perfect, But They’re Getting There
With all the legitimate issues surrounding the recent developments of chatbots, its promise remains. It can be so much more in the future!
These chatbots could evolve into more innovative versions of Siri or Alexa. Soon, we may have AI assistants who can answer complex questions and provide detailed answers.
Can you picture Alexa, Cortana or Siri writing your next blog post? With how Google and Microsoft are racing to integrate AI into their products, it’s a possibility. We’ll have to wait and see.
You’ll Still Get Traffic From Search Engines
Chatbots won’t result in a drastic increase in zero-clicks searches. Search engines like Google will still remain the go-to for answers.
According to SEM Rush, a zero-click search happens when a user writes a query but doesn’t click on a link that takes them outside Google.
Even with the wealth of knowledge it has, chatbots still need help to beat the accuracy and relevance of search engines. Besides, Google (the biggest search engine out there) sends more traffic to websites yearly.
Chatbots Can Write, But You’re Still the Expert
Chatbots are definitely helpful for content creation. They’re quick, efficient, and can generate content that’s tailored to target audiences.
But it’s not a substitute for humans and creative writing, though it can significantly support it. That said, it’s essential to weigh the impact of chatbot advancements on content creation.
One copywriter on Twitter asked ChatGPT if it would eventually replace him. Here’s the chatbot’s response:
I asked ChatGPT if the new "ChatGPT Plus
is going to replace Copywriters
Look the answer⬇️ pic.twitter.com/POgse85PSz
— Gian Franco Serrudo (@TheMetalPen) February 1, 2023
AI-driven chatbots can help improve the quality and speed of content creation, but they must be used responsibly. Remember that chatbots aren’t always authentic, and authenticity is now king for better SEO.
You’ll need to craft content that people can relate to. That’s why you should still rely on yourself or your marketers to create content that resonates with readers. Content is an investment for any business, and ensuring it’s done right is essential.
So, Will ChatBots Take Over Digital Marketing?
No. At least for now, it won’t be. As sophisticated as AI-driven tools are, they still have a long way to go before they can completely replace humans in content creation and SEO.
ChatGPT and Bard are still in their early stages. It needs to be clarified whether it’s a threat to search or if it will reshape marketing for good.
As of the moment, both AI tools are perfect for creating content quickly. Chatbots can also help with some of the more mundane tasks, like gathering data, but they can’t replace the expertise and creativity of a human writer.
It would help if you focused on providing authentic and relatable content instead because people always look for honest answers to their problems no matter where they search for them.
Your business can benefit from technological advancements such as ChatGPT and Bard. All you need is to integrate them into your business development strategies. Need help figuring out where to start?
Here at Beanstalk Growth Marketing, we provide business solutions through the latest technologies out there.
Drop us a message and find out how we can help you achieve your goals through the latest tech in the creative and marketing industry.