The most crucial mistake your business can make is not properly giving your agency the correct type of access to your social business assets.
If your business is using an agency to do any type of Facebook marketing, management, or any type of Facebook website integrations, you’ll need to give that proper agency permission to manage your business’s Facebook page. This article quickly goes over how to make that happen.
Accepting Page Access Requests
First off, the agency needs to send your Facebook page a request to manage the page. You as the client don’t need to worry about how to do this, just make sure the agency has done this before moving on to step #2.
Important Note: This process is best completed on a computer, as Facebook’s mobile app does have some limitations still.
Once you’ve confirmed the agency has sent your business a “Page Manage” request, you’ll now need to navigate to your Facebook Page on Facebook. Once there, click the “Settings” tab from the menu on the left-hand side of the page.
Once in settings, select Page Roles from the settings menu.
Once on the Page Roles screen, scroll down and you should see a pending request under the Pending Partner Requests section. Click “Respond to Request.”
Click “Give [Agency Name] access to my Page.”
Facebook will then ask you to confirm the request, and once confirmed, you’re all done!
You may also need to give that agency access to your business’s Google My Business (GMB) page. To learn how to do that, click here.