It’s great to have a lot of followers on social media—as long as they’re the right ones.
You might have a million followers, but if they’re inactive or uninterested in your brand then they might not do you any favors at all.
To stand out in a competitive landscape, it’s important to focus on building a genuine social media following.
Focus on engaging real users who care about your products or services and are actually interested in what you have to say.
Lucky for you, there are plenty of ways to do just that. Here are some savvy social media marketing tips that will help you get more “real” followers.
1. Create a Standout Profile For A Competitive Landscape
Let’s start with the first thing people see, even before your website sometimes: your social media profiles.
Take time to ensure that it not only engages your audience, but communicates your business goals clearly too.
● Determine Your Social Media Marketing Objective
Before you head out and make waves on social media, figure out what you want to accomplish first.
Is your goal to strengthen your brand’s online reputation or to get people to visit your online store? You decide.
By determining your objectives, you’ll be able to create focused and effective social media campaigns.
● Identify Your Target Audience
Effective social media marketing involves determining who you’re trying to reach and how best to engage them.
Understanding your target audience, such as knowing their interests and preferences, will help you create social media content that resonates.
● Focus On Your Branding
Everything from your logo, images, and tone should reflect the overall culture and values of your business. This will help you build a distinct brand and be consistent in your overall messaging. After all, you want to be recognizable in a competitive landscape.
|Don’t forget to show off your product, service, or brand through visually striking photos and videos. You can even utilize Instagram’s features such as Stories, Live Videos, and Highlight Reels to showcase your brand in even more creative and interactive ways.|
● Make The Most Of Your Bio Section
This is one of the most important parts of your page.
It tells the story of who you are and what you do, so make sure that you capture the thing that your customer wants to know about you.
Make sure your bio is properly optimized with relevant keywords as well so people can easily find you
● Again, Don’t Forget To Use Keywords
Utilizing social media-specific keywords are now even more important than utilizing hashtags. A combination of proper keywords that relate to your business and location tags, increase your post discoverability and help you reach more followers at scale.
2. Boost Your Brand’s Online Reputation With Great Content
Attract and retain the right visitors with social media content that your target audience will love.
● Plan Your Content
Although in-the-moment posts are just as important, try preparing social media posts ahead of time to reduce errors and be more consistent.
While you’re at it, think about your target audience’s interests and the best time to interact with them.
|Post often, but don’t overwhelm your followers.
You want to remain active enough on social media to remind followers of your presence, but don’t post too much and spam their feeds.
● Create Well-Designed, On-Brand Visuals
Keep your posts interesting with visuals, but make sure the graphics you use are aligned with your brand.
You can leverage pre-made templates to be more efficient in posting and to carry a specific branding across your social media profiles.
● Write Compelling Copy
One of the best ways to solidify your brand presence and online reputation is by strengthening your brand voice.
It isn’t enough to simply write what you have to say.
To attract the right followers, it’s important to:
- Make the most of word count limits but don’t overwhelm your audience with information.
- Include a call to action to encourage engagement.
- Use emojis, but be sure they’re relevant to the message you’re trying to convey.
● Maximize Available Features
Mastering the tools of the trade will help drive success.
So, make sure to explore what each social media platform has to offer and try to leverage their features.
|Social Media Features To Leverage:
● Schedule Your Posts
Save time and energy by scheduling social media posts ahead of time.
This can help stay on track with your social media plan and focus on creating cohesive content rather than opting for choppy, last-minute posts.
3. Make Your Social Media Page More Discoverable
If you want to improve your brand’s reach and online reputation, make sure to optimize your social media page for discovery.
Make it easy for potential followers to follow, engage, and connect with you!
● Utilize Keywords & Location Hashtags
Proper Keywords are crucial, especially with the changing algorithm that most social media profiles are going through. Along with Location Hashtags, having a strategy to implement both can be the difference between your content reaching near and far. Hashtags often act as social media search keywords used to classify topics and group similar conversations.
Add relevant hashtags to your content to ensure that it’s not just discoverable, but discoverable to the right visitors.
● Tagging Locations And Users
Expand your reach by tagging the locations and users featured in your posts. Location Hashtags are always good but also tagging actual locations can do a world of wonder.
This will help make your brand seem more human too and provide more opportunities for interaction.
● Leverage Your Blog And Other Pages
Why limit your posts to just one social media page?
Embed them in your blog or reshare them in your other pages to increase visibility and reach.
4. Get Involved With Your Community
Social media is a two-way street.
Don’t just talk about your brand, but create opportunities for others to join in the conversation as well.
You want to engage the wider community while growing your presence to attract followers in a competitive landscape.
● Follow Accounts Related To Your Brand
Comment on their posts, add your insights, and join trending conversations to get your brand name out there.
● Join And Engage With Groups
Find social media groups related to your brand, join them, and take part in conversations.
By associating with relevant communities, you’ll be able to strengthen your brand’s online reputation and boost engagement over a long period of time. These groups are the differentiator in your posts getting liked, shared, and commented on.
● Promote Your Page Offline
Take your promotions offline as well — promote your page on business cards, advertising materials, and other non-digital collaterals.
● Work With Influencers
Aside from reaching out to your target audience directly, try connecting with the personalities they look up to and follow.
Work with these influencers to put your brand in a positive light.
|A sponsored post with influencers has its benefits, but make sure you’re building your own relationship with followers too. This builds a strong foundation and can set your campaigns up for success.|
● Partner With Other Brands
Yes, it’s possible to work with other brands in related, or even the same, spaces!
Boost your brand’s reach and online reputation through co-branded social media takeovers, giveaways, and live events.
Grow Your Followers, Grow Your Business
Whether you’re kick-starting or trying to build your online brand, it is important to make sure that you’re attracting, actively engaging, and building a community with the right social media followers.
If you need help growing your online presence or managing your social media accounts, reach out to us—we’d love to chat!