What Is SEO?

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What Is SEO?

SEO is an acronym for Search Engine Optimization and is simply the steps taken to optimize your web pages so it is visible on Search Engine result pages for relevant searches and keywords. The aim of practicing Search Engine Optimization is to rank for relevant keywords, get your content seen by many, and increase the quality and quantity of your organic traffic.

The more visible you are on search engine result pages, the more attention and customer prospect you draw toward your business.

How does SEO work

Search engines like Google, Bing, and Yandex use their web crawler/bots to crawl website pages, crawling from one site to another, gathering information about these web pages, and sending it to index. Then, the search engine algorithms will analyze the crawled web pages in the index, and determine the position in which they should appear in the SERP (Search Engine Results Page) for various keywords and search queries, taking hundreds of ranking signals and factors into consideration.

Search Ranking signals or Factors are the criteria and requirements a webpage is expected to meet to be visible on SERP (Search Engine Results Pages). These include keyword usage, backlink profile, and social signals. The search engine algorithm is designed to check these ranking factors and use them to sort and find relevant web pages that provide searchers with quality and high-authority information relevant to their searches. Therefore if you want to boost your chance of ranking higher on the search engine result page, you should improve and optimize your web pages and online presence to meet search engine ranking factors.

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Why SEO Is the Most Important Investment for Your Business

Nowadays, more and more people spend time online searching for services/products they need. Therefore, practicing SEO is important for getting your product/services in front of potential customers searching for products and services online. By optimizing your website for SEO you can beat your competitors on the search engine result page and get more customers to your business.

How to practice SEO

Now that you know what SEO is and its importance for your business, how do you practice SEO? Check the brief guide explained by Beanstalk Growth Marketing below.

Optimize Your Website

As stated above, search engine algorithms determine the position and order in which pages are displayed on the search engine page using ranking signals. Now, you need to optimize your website to fulfill these ranking signals, write quality content and get backlinks from authority websites. Do not forget to do research and use the proper keyword your potential customers are using to search for services and products online. Learn more about Onsite SEO here.

Google My Business for Local Searches

Google My Business is free tool business owners can use to create an online presence and share information about their business online. Smart business owners use a Google My Business listing to leverage and gain attention from local searches. With the Google My Business listing, business owners can share their business address, the services they offer, their business hours, and Google Reviews from customers which is valuable social proof for potential customers.

Make sure to optimize your Google My Business page with all the relevant information about your business and get enough Google Reviews by sending requests for customer feedback. With more Google Reviews you get good ratings and rank higher for local searches. For example, a restaurant with a well-optimized Google My Business listing will rank for keywords like “restaurants near me” since Google maps generate a location once a Google My Business is created.

Social Media

One of the SEO ranking factors is social signals, are people talking about your business on social media, and do people share your content? A good way to help with these social signals is by adding share buttons to your website so customers can share your services/products on their social pages.

Also, it is important to ensure you have a well-optimized Facebook page and other social media pages, although this might not have a massive impact on search engine result pages. Facebook Reviews and a well-optimized page can boost your business visibility on the platform itself. Get more Facebook Reviews by asking customers to share their feedback on your page.

Conclusion

SEO is important for your business, but it takes time and effort. Customer feedback and assets such as Facebook Reviews & Google Reviews can be time-consuming, but they don’t have to be.

Beanstalk Growth can take the headache out of this issue and solve the problem with our SEO management service. Sign up today to get started!

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