Writing a Slogan That Sells: Tips From Certified Marketing Pros

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“Just Do It”

“I’m Lovin’ It”

“The Happiest Place on Earth”

You’ve probably heard these slogans before and can easily connect them to their respective brands. That’s the power of a great slogan—it sticks in people’s minds and makes them remember your brand. They’re short, catchy, and effective in communicating your brand’s message to your target audience.

Now what about your slogan? Is it as impactful and memorable as you want it to be? If not, don’t worry. In this guide, we’ll go over some tips from certified marketing pros on how to write a slogan that sells.

Skip To What You Need To Know:

Why Slogans Matter

Think about some of the biggest brands in the world. Aside from their logo, one of the first things that come to mind is their slogan. That’s because slogans have a way of sticking in our minds and evoking emotions associated with a brand.

A good slogan can bring out positive feelings towards your brand and make people feel more connected to it. It also helps differentiate you from competitors by conveying your unique selling proposition (USP).

Here are some reasons why slogans matter:

They Communicate Your Brand’s Message

A slogan should be able to convey your brand’s values, mission, and overall message in just a few words.

They Make Your Brand More Memorable

A good slogan is catchy and easy to remember, which can help people recall your brand when they need it.

They Set You Apart From Competitors

A unique and well-crafted slogan can differentiate you from competitors and make a lasting impression.

Breaking Down the Elements of a Great Slogan

Now that we know why slogans matter, let’s break down the key elements that make a slogan great.

1. Simplicity

A great slogan is short, simple, and easy to remember. It should be no longer than 8 words and use simple language that everyone can understand.

2. Creativity

Slogans should be creative and unique, making them stand out from the rest. Avoid cliches and overused phrases.

3. Relevancy

A good slogan should be relevant to your brand, industry, and target audience. It should also align with your brand’s values and mission.

4. Emotional Appeal

Slogans that evoke emotions are more likely to stick in people’s minds. Use words that can trigger positive feelings towards your brand.

5. Consistency

Slogans should be consistent with your brand’s overall message and image. Make sure it aligns with your branding strategy.

Tips From Certified Marketing Pros

Now that we know the key elements of a great slogan, let’s dive into some tips from certified marketing pros on how to write one that sells.

Advice Straight From Our CEO & President

Jeremie Durand Humberto Bejarano

Clarity is Key

Your slogan should encapsulate what makes your brand stand out. Identify your Unique Selling Proposition (USP) – as the certified marketing pros would define this: it’s what sets your product or service apart from the competition – and weave it into your tagline. This helps create a distinct identity in the minds of consumers.

Memorability Matters

A memorable slogan is one that sticks in the minds of consumers long after they’ve encountered it. Certified marketing pros reveal that you should aim for simplicity and use catchy language or wordplay to create a tagline that’s easy to recall.

Think of timeless examples like Nike’s “Just Do It” or McDonald’s “I’m Lovin’ It” – short, sweet, and unforgettable.

Emotional Connection

Tap into the emotions of your target audience by crafting a slogan that resonates on a deeper level. Whether it’s joy, nostalgia, or a sense of belonging, evoke feelings that align with your brand’s identity. Emotional connections lead to brand loyalty, making your product or service more memorable.

Highlight Unique Selling Proposition (USP)

Your slogan should encapsulate what makes your brand stand out. Identify your Unique Selling Proposition (USP) – as the certified marketing pros would define this: it’s what sets your product or service apart from the competition – and weave it into your tagline. This helps create a distinct identity in the minds of consumers.

Consistency Across Platforms

Ensure that your slogan remains consistent across all marketing platforms. Whether it’s on your website, social media, or print materials, maintaining a unified message reinforces your brand identity and fosters trust with your audience.

Keep it Timeless

While trends come and go, a timeless slogan withstands the test of time. Avoid overly trendy language or references that might become outdated quickly. Craft a tagline that has enduring appeal and can adapt to the evolving landscape of your industry.

Invoke Action

Encourage your audience to take action through your slogan. Use strong, action-oriented verbs that inspire and motivate. This not only reinforces your brand message but also creates a sense of urgency, prompting potential customers to engage with your product or service.

Test and Refine

THEN NOW
Before finalizing your slogan, test it with your target audience. Gather feedback to understand how it resonates and make adjustments as needed. A slogan that connects with your audience is a powerful tool for building brand loyalty.

A well-crafted slogan can be the linchpin that sets your brand apart. By incorporating these tips from certified marketing professionals, you can create a tagline that not only sells but also resonates with your audience on a meaningful level. Remember, the journey to a compelling slogan is an iterative process – so be creative, stay authentic, and let your brand’s unique voice shine through.

Ready To Craft A Slogan That Resonates?

Writing a catchy and effective campaign slogan is an art that demands careful consideration and strategic thinking. By understanding the power of simplicity, identifying your brand’s “story,” and prioritizing speed your target audience, you can create a slogan that resonates with your customers and helps build your brand’s identity.

So, go ahead and get creative – you never know which slogan might stick with your audience and launch your brand to the next level!


Need help developing your brand’s slogan? Beanstalk Growth Marketing offers branding services to help you create a cohesive and impactful brand message. Our team of certified marketing professionals can assist you in developing a slogan that resonates with your target audience and sets you apart from competitors. Contact us today to learn more!  Let’s get started on taking your brand to the next level.

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