Seed Branding Roots Branding Growth Branding

(Brand Playbook)

Project Schedule / TimelineSelect A Package

2-Weeks

4-Weeks

6-Weeks

Planning & Strategy
Branding Discovery Questionnaire
Industry Analysis
Discovery Consultation
Brand Overview
Origin Story
Brand purpose
Brand Values
Brand Positioning
Revision #’s 1 1 1
Brand Core
Boiler Plate
Brand Personality
Moodboard
Brand Personality keywords
Tone of voice
User Personas 0 1 2
Revision #’s 1 1 1
Logos
Primary Logo
Alternate Logo
Brandmark
Brand colour palette
Patterns / Graphics
Logo Lockup
Revision #’s 2 2 2
Typography
Brand Typography
Heading
Subheading
Body Text
Icons
Revision #’s 1 1 1
Website Branding
Home Page Hi-Fidelity Wireframe
Revision #’s 0 0 1
Project Management & Consultations
Dedicated Project Manager
Delivery Follow-Up Meeting w/ Brand Strategist 30-Mins 30-Mins
Extra Consultations
Consultation w/ Branding Specilaist
Consultation w/ Project Manager
Logo Design Only
Package Add-Ons
Extra Revision Requestions
Extra User Persona
Website Design Add-Ons
Hi-Fidelity Wireframe (websites, apps, etc) x1
Custom Icon Packs (cost per icon)
Social Media
Instagram Highlight Set (custom drawn icons) cost per icon
Instagram Post Template (Set of 12)
General Add-Ons
Business Card Design (2-Sided)
Custom Illustration
Graphic Design

Seed Branding

Project Schedule / TimelineSelect A Package

2-Weeks

Planning & Strategy
Branding Discovery Questionnaire
Industry Analysis
Discovery Consultation
Brand Overview
Origin Story
Brand purpose
Brand Values
Brand Positioning
Revision #’s 1
Brand Core
Boiler Plate
Brand Personality
Moodboard
Brand Personality keywords
Tone of voice
User Personas 0
Revision #’s 1
Logos
Primary Logo
Alternate Logo
Brandmark
Brand colour palette
Patterns / Graphics
Logo Lockup
Revision #’s 2
Typography
Brand Typography
Heading
Subheading
Body Text
Icons
Revision #’s 1
Website Branding
Home Page Hi-Fidelity Wireframe
Revision #’s 0
Project Management & Consultations
Dedicated Project Manager
Delivery Follow-Up Meeting w/ Brand Strategist
Extra Consultations
Consultation w/ Branding Specilaist
Consultation w/ Project Manager
Logo Design Only
Package Add-Ons
Extra Revision Requestions
Extra User Persona
Website Design Add-Ons
Hi-Fidelity Wireframe (websites, apps, etc) x1
Custom Icon Packs (cost per icon)
Social Media
Instagram Highlight Set (custom drawn icons) cost per icon
Instagram Post Template (Set of 12)
General Add-Ons
Business Card Design (2-Sided)
Custom Illustration
Graphic Design

Roots Branding

Project Schedule / TimelineSelect A Package

4-Weeks

Planning & Strategy
Branding Discovery Questionnaire
Industry Analysis
Discovery Consultation
Brand Overview
Origin Story
Brand purpose
Brand Values
Brand Positioning
Revision #’s 1
Brand Core
Boiler Plate
Brand Personality
Moodboard
Brand Personality keywords
Tone of voice
User Personas 1
Revision #’s 1
Logos
Primary Logo
Alternate Logo
Brandmark
Brand colour palette
Patterns / Graphics
Logo Lockup
Revision #’s 2
Typography
Brand Typography
Heading
Subheading
Body Text
Icons
Revision #’s 1
Website Branding
Home Page Hi-Fidelity Wireframe
Revision #’s 0
Project Management & Consultations
Dedicated Project Manager
Delivery Follow-Up Meeting w/ Brand Strategist 30-Mins
Extra Consultations
Consultation w/ Branding Specilaist
Consultation w/ Project Manager
Logo Design Only
Package Add-Ons
Extra Revision Requestions
Extra User Persona
Website Design Add-Ons
Hi-Fidelity Wireframe (websites, apps, etc) x1
Custom Icon Packs (cost per icon)
Social Media
Instagram Highlight Set (custom drawn icons) cost per icon
Instagram Post Template (Set of 12)
General Add-Ons
Business Card Design (2-Sided)
Custom Illustration
Graphic Design

Growth Branding
(Brand Playbook)

Project Schedule / TimelineSelect A Package

6-Weeks

Planning & Strategy
Branding Discovery Questionnaire
Industry Analysis
Discovery Consultation
Brand Overview
Origin Story
Brand purpose
Brand Values
Brand Positioning
Revision #’s 1
Brand Core
Boiler Plate
Brand Personality
Moodboard
Brand Personality keywords
Tone of voice
User Personas 2
Revision #’s 1
Logos
Primary Logo
Alternate Logo
Brandmark
Brand colour palette
Patterns / Graphics
Logo Lockup
Revision #’s 2
Typography
Brand Typography
Heading
Subheading
Body Text
Icons
Revision #’s 1
Website Branding
Home Page Hi-Fidelity Wireframe
Revision #’s 1
Project Management & Consultations
Dedicated Project Manager
Delivery Follow-Up Meeting w/ Brand Strategist 30-Mins
Extra Consultations
Consultation w/ Branding Specilaist
Consultation w/ Project Manager
Logo Design Only
Package Add-Ons
Extra Revision Requestions
Extra User Persona
Website Design Add-Ons
Hi-Fidelity Wireframe (websites, apps, etc) x1
Custom Icon Packs (cost per icon)
Social Media
Instagram Highlight Set (custom drawn icons) cost per icon
Instagram Post Template (Set of 12)
General Add-Ons
Business Card Design (2-Sided)
Custom Illustration
Graphic Design