Organic Growth and Discovery

Your audience is out there and Search Engine Optimization (SEO) can help guide them to your website through organic search results. Increase your website’s visibility, attract new visitors, and eventually earn more organic conversions with our SEO services.

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Organic Growth

Why You Need SEO

Want to start increasing your rank on Google, but don’t know how to start? Find out which SEO package fits your business needs!

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Types of SEO

There are three types of Search Engine Optimization services that we offer: on-page SEO, off-page SEO, and technical SEO.

On Page Seo Icon

On-Page SEO

Optimize your website’s content, quality, and structure to make it more appealing & visible to search engines.
This includes optimizing your title tags, meta descriptions, and many other on-page elements

Off Page Seo Icon

Off-Page SEO

Optimize external elements which link back to your website in order to boost your domain authority and more!
Off-page SEO often includes guest blogging, business citations & profiles, social media engagement, and much more.

Technical Seo Icon

Technical SEO

Optimize your website’s technical aspects to make it faster and more visible to search engines.
This includes items such as your website’s code and architecture, improving your site speed, and making sure your website is mobile-friendly.

Our SEO Services

Planning and Strategy

An SEO audit is an examination of your overall SEO score & performance. By auditing your SEO, we’re able to determine your current digital positioning and set KPIs for future performance.

An SEO audit is an examination of your overall SEO score & performance. By auditing your SEO, we’re able to determine your current digital positioning and set KPIs for future performance.

All projects with Paid Ad Marketing and/or SEO services also come included with a live reporting dashboard and monthly reporting.

Technical SEO

These amendments are about fixing all the SEO “errors/notices/warnings” that the project may be facing. Fixing these gives you fresher and up-to-date content, which search engines favor.

This is to ensure that the project is still on track in terms of its SEO goals, and to update the project plan accordingly. This also includes making sure that there are no new errors/notices/warnings, and that all previous ones have been fixed.

Increasing web page speeds, page responsiveness, and lowering website file sizes are all vital aspects of having quality SEO. In order to know whether you need to improve on these, performing “Construction Quality Assurance” on the project is essential.

Structured Data Mark-Up is the process of marking elements on your website pages so Google can better understand the data on them. Once Google understands your page data more clearly, the data can be presented more attractively and in new ways on Google Search.

Sitemap Verification & Indexing is an important step in SEO development. It creates a map of all the web pages of your site and helps search engine crawlers index the website more intelligently.

Consultations

At the end of the project, we will employ a non-partisan third-party agency to audit the results of our work. This allows us to determine the impact of our performance and ensures we deliver only the best to you.

SEO is always an ongoing process of optimizing, testing, and constantly improving your digital assets. Along the way, SEO can include various miscellaneous items such as EAT Audits, Pogo Sticking Verification, and many more.

On-Page

Content Development & Optimization includes creating new content & optimizing your website’s existing content in accordance with the newly developed SEO plan. Incorporating this in your SEO strategy could help search engines read your website and content better, leading to an improved, higher search ranking.

Web page development typically includes the non-design aspects of website creation. Web page development focuses more on coding and programming, and the incorporation of SEO to the content to have better rankings on search engines.

SEO website upgrades include updating your website to have better flow, more established branding, faster loading times, smaller file sizes, and improved overall quality standards.

Page metadata is important for websites as these are the first shown on search pages. With these, it’s easier for people to know if the content posted on the search result is what they were looking for. These are essential in SEO and can help boost your rank and credibility in search engines, especially Google.

Search engines can’t “read” images, so it’s important to have descriptive image tags (also known as “alt text”). By having these, your images are more likely to show up on search results, which can help improve traffic to your website.

Question-related searches are a significant part of the overall searches Google receives every day. Optimizing your website for question keywords makes a huge difference to your SEO strategy. Aiming to have your website featured in Google’s “featured snippet” should be a goal.

Link Building includes the creation of hundreds or even thousands of variant domains and subdomains for your website tailored to specific locations, services, products, and more. The number of links is dependent on the range of services or products your company provides and should consistently increase over time.

Off-Page SEO

Online reviews are critical for your SEO. Platforms like Google, rank businesses that have a large number of positive reviews higher than businesses that don’t. Plus, online reviews are packed full of relevant keywords, and customer feedback helps you to improve your products and services while building your online reputation.

A Featured Snippet is a summary of an answer to a user’s question, displayed on top of the search engine results pages (SERPs). They are designed to give users the information they need without them having to click through to a website.

A Knowledge Panel is a box that appears on the right-hand side of Google’s search engine results pages. It contains information about a particular topic, and its purpose is to give users a quick and easy way to find out more about something they’ve searched for.

If you’re looking after building your business’s visibility on Google, then you need to create a Google Profile and local pack.  By having a Google Profile, your business is more likely to show up on a SERP. Plus, a strengthened local pack boosts your online presence, making it easier for people to see and read about you and your business.

A Citation is a mention of your business name, business address, and business telephone number on third-party websites and listing directories such as Yelp, YellowPages, Houzz,

and many more. The name, address, and phone number part of the listing is often referred to as NAP and is a particularly important part of local citation building.

Local citation building is one of the fundamental things you can do to influence your local SEO ranking. This makes it one of the first things your local business needs to focus on if you plan to claim more local search real estate.

Backlinks are a significant piece of SEO for all websites. This process helps your site gain higher domain authority and become better recognized by Google and Bing as a reputable source of expertise. 

Backlinks refer to the number of links referring back to your website from external sources. These include; Bookmarking, Web 2.0 posts, Image Sharing, PDF sharing, Blog Posts, and more.

Blog Campaigns

When it comes to the internet, content is king! 

One of the most efficient ways to gain more content for your website is through keyword-optimized Blog Campaigns. Our talented team of copywriters will create engaging articles full of keywords and keyphrases to accommodate your new Keyword Strategy.

SEO Blog Image

SEED

SEO Blog

  • Typically 500-800 words long
  • Includes 3 to 5 parts of content written for each blog post
  • Blogs written in a more friendly perspective
  • Focused on topics local to your business
  • Addresses some common questions and concerns that are relevant to your customers
  • Helps you reach new audiences while increasing your SEO rank positioning
  • External and internal links included in the blog article

ROOTS

SEO + Personality Blog

  • Typically 800-1500 words long
  • Includes 5-10 parts of content written for each blog post.
  • Blogs written in a “company insider” perspective
  • Content for this package is mainly focused on topics that talk about your business and/or services that can directly impact your surroundings—your city and its neighborhood
  • Addresses some common questions and concerns that are relevant to your customers
  • Help you reach new audiences while increasing your SEO rank positioning
  • External and internal links included in the blog article
  • Takes longer hours to research and write due to the topics’ nature

Technical Writing Image

GROWTH

SEO + Personality Blog + Technical Writing

  • Typically 1,500-5,000 words in length
  • Helps you reach new audiences while increasing your SEO rank positioning
  • Written from an expert perspective to provide clarification for a niche market 
  • Content for this package is mainly focused on topics that talk about your business and/or services that can directly impact your surroundings—your city and its neighborhood
  • Citations and internal links included in the blog article
  • Helps you build real authoritative value for your website in the eyes of search engines
  • Best for lead generation, pushing people further down the sales funnel, and establishing yourself as a thought leader in your industry
  • Involves a significant amount of research, taking anywhere from 3-5 days to complete, from the research to the writing phase

Our Work

Take a quick glance at how we’ve helped businesses thrive organically with search engine optimization!

View our portfolio

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