When it comes to marketing, getting your slogan just right is critical. A catchy or clever slogan can help you stand out from the competition and make a strong impression on potential customers. But how do you make sure your slogan is as effective as possible? Certified marketing professionals know the best ways to get the most out of your message – here are five tips to help you create a slogan that really packs a punch.
Tips for Writing an Effective Campaign Slogan
First off, what is a slogan anyway? A slogan is a short, memorable phrase that encapsulates your company’s message or goal. It’s often used in advertising and marketing to create a distinct identity for your business.
While every business is different, and therefore every slogan will be unique, there are some general tips certified marketing professionals use to make slogans more effective. Here are a few of them:
1. Keep It Short and Sweet
The best slogans are catchy and easy to remember. Take the most unforgettable ones for example. There’s Nike’s “Just Do it,” Coca-Cola’s “The Real Thing,” and Wendy’s “Where’s the Beef?” They’re short, sweet, and to the point.
If you can say what you need to in just a few words, you’re more likely to make a lasting impression. And if your slogan is easy to remember, your customers will be more likely to remember your company and what you stand for.
So try to distill your slogan down to its essence, and make sure it’s easy to say and remember. Having a slogan composed of 10 words or less often works best.
2. Be Consistent With Your Branding
Your slogan should be consistent with your branding and the overall tone of your business. If you have a professional, corporate image, for example, your slogan should reflect that. Likewise, if you have a more playful or casual tone, your slogan can reflect that as well. You must also consider what your logo, projected image, and company name are, and factor all these things in when developing your slogan.
You want potential customers to see your slogan and immediately think of your company. If your slogan is all over the place, it won’t be as effective.
3. Make Sure It’s Meaningful
Your slogan should be more than just a clever turn of phrases. It should reflect what your company is all about and resonate with your customers. Apple’s “Think Different” slogan, for example, is meaningful because it reflects the company’s focus on innovation and creativity.
Write something that your customers can connect with on a personal level. If it’s something they can relate to, they’re more likely to remember it – and your company.
4. Ensure It Lasts
A good slogan is one that lasts. You don’t want to come up with a catchy phrase today and change it tomorrow. Your slogan should be something you can stick with for the long haul.
“Tastes great, less filling” may have been a catchy slogan for Miller Lite in the ’70s and ’80s, but it wouldn’t make sense today. The same thing can be said of Verizon’s “Can You Hear Me Now” which the company used as a catchphrase for nine years. However, its run ended when advanced technology made nearly all calls made through mobile phones clearer. The point is, you want your slogan to last, but you also have to be prepared to read the writing on the wall and make adjustments when the times call for it.
5. A/B Test Your Slogan
Once you’ve come up with a few potential slogans, it’s time to put them to the test. The best way to do this is through A/B testing. This is where you test two different versions of your slogan against each other to see which one performs better.
You can use a variety of methods to A/B test your slogans, such as online surveys or focus groups. This will give you concrete evidence on which slogan is more effective and resonates with your customers the most.
Let the Certified Marketing Pros Handle Your Slogan and So Much More!
Now that you know how to make your slogan more effective, it’s time to put these tips into action! Contact Beanstalk Growth Marketing today for help incorporating all of these principles into a marketing & advertising campaign that will get your business the attention that it deserves. With our team of certified marketing professionals, you can be sure that your slogan and all other aspects of your marketing strategy will be on point.